Maggi has announced the roll out of its new reality TV series “Resipi Berani Maggi” to showcase the transformation and success stories of women who are part of its Program Mentor Wanita Cukup Berani Maggi campaign.
The 6-episode “Resipi Berani Maggi” will be broadcasted weekly and commences on 14th July 2021, featuring eight contestants going through a series of culinary and business-entrepreneurial challenges set by three Maggi mentors.
The eight contestants are Aza Syima Abdullah, Bibiaminani A. Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa and Siti Aishah Abd Razak.
Geetha Balakrishna, business executive officer of Maggi at Nestle Malaysia Berhad said the launch of Resipi Berani Maggi marked the successful conclusion of the Program Mentor Wanita Cukup Berani Maggi 2020 campaign that highlight transformation and women empowerment.
“The main objective of the series is to highlight the mentees’ transformation and emotional journey which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones.
“We see how the mentees are able to step outside their comfort zone, overcome challenges and experience personal growth under the able guidance of the mentors.
“We hope to able to support more women through Program Mentor Wanita Cukup Berani Maggi Chapter 2021,” she said.
Close to 1,000 women participated in the Bengkel Online Wanita Cukup BeraniMaggi workshop which was conducted in partnership with Google’s Women’s Will program last year.
Eight mentees were selected as finalists to participate in the TV series. They were selected based on their resilience, courage and determination to succeed in their fledgling home-based food businesses in today’s new reality.
In the reality competition show, the eight home-based food business owners will put themselves to the test in a series of challenges in business acumen, digital and cooking skills, as well as feedback mentorship sessions with the three Maggi mentors who are food enthusiast and Maggi CukupRasa brand ambassador Datin Paduka Eina Azman; director, producer, actress and The Dim Sum Place owner Sheila Rusly; and Young Entrepreneur Icon 2019 and My Mum’s Bakery owner Anne Idris.
The grand winner of the Resipi Berani Maggi will receive seed capital of RM8,000, and an 8-week mentorship programme with business icon Anne Idris.
The second and third place winners will receive seed capital of RM5,000 each.
The Program Mentor Wanita Cukup Berani Magi is a nationwide programme in partnership between Maggi and Google Malaysia via Women Will, a Grow with Google programme. Since its inception in 2020, the programme places great importance on imparting self-confidence and awareness, improving business and digital skills as well as enhancing cooking skills through its Bengkel Online Wanita Cukup Berani Maggi. It is part of Maggi CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new.
