Maggi is back with its flagship empowerment program, ‘Wanita Cukup Berani’ (WCB) for the fourth season, this time aiming to empower 10,000 women nationwide by next year with at least 20 new food entrepreneurs.
Rooted in the spirit of Tak Kenal, Tak Cinta, the WCB program has to date successfully empowered over 4,000 women across Malaysia through mentorship, digital and business training, and community networks.
The initiative continues to inspire Malaysian women to discover their true potential, embrace new opportunities and take fearless steps toward personal and professional growth.
The launch event was officiated by deputy director-general of Women Development Department Dr Faridah Awang, who represented Women, Family and Community Development Minister Datuk Seri Nancy Shukri.
Dr Faridah read out Nancy Shukri’s speech, “I am proud to see how Maggi’s Wanita Cukup Berani brings this vision to life, with skills training, consistent encouragement, and the chance to try something new. Once women discover what they are capable of, they begin to love their own journey, and they find the courage to go even further.”
Nancy commended Maggi for opening the door wider by partnering with organisations like Google, TikTok and the Ministry of Health in advocating healthier eating: “It reminds us that real change happens when we work together – government, private sector and the community – walking side by side, hand in hand.”
Nestle Malaysia chief executive officer Juan Aranols said the WCB program is specifically focused on women empowerment by giving women the tools, confidence and opportunities.
“We are proud to partner with Google and TikTok, whose platforms and expertise open up digital opportunities for women in ways that were once unimaginable. These alliances demonstrate how public–private partnerships can create initiatives that are not only impactful but also sustainable and scalable.”
As Maggi celebrates over 50 years of providing nutritious food to Malaysians, WCB marks its evolution from being a trusted kitchen companion to becoming a true empowerment partner.
“Good food and cooking have always been at the heart of Maggi’s story. Food is never just food. It is the love that strengthens family bonds. It is creativity expressed in flavours and textures. And yes, it can also be a source of self-worth, and even a pathway to income as we have seen with WCB alumni members,” said Maggi Malaysia and Singapore business executive officer Ivy Tan Link Cheh.
She went on to say, “When we launched WCB four years ago, we realised many women already had the skills, creativity and determination. What they often needed was encouragement and a boost of confidence to try something new. That is why WCB exists: to help women realise that they are indeed ‘cukup berani’ – brave enough to try, learn and take that next step.
She continued, “The success of WCB is made possible through our dedicated mentors, and this year we are honoured to have Anne Idris, Alleena Abdullah, Chef Naem and Ven Luan guiding participants through both online and offline modules. With knowledge, mentorship, and opportunities, WCB will continue to empower women to build better futures with confidence.
“To all our WCB participants and our 4,000 alumni members, this movement belongs to you. Thank you for showing us the true meaning of bravery, resilience, and love through food.”
At the launch, a panel discussion was held where the programme mentors and successful WCB alumni shared insights on confidence building, entrepreneurship and upskilling for women.
The discussion emphasised Maggi’s commitment to accessible online and offline learning, nurturing women’s potential and supporting nation-building, proving that when women are equipped with confidence, guidance, and the right tools, they uplift families, communities and the nation.
For more information, visit http://www.maggi.my.
