MAGGI recently rolled out its new range of instant noodles, Maggi Nutri-licious, for discerning consumers who seek healthier choices in food consumption.
The new noodles range comes in two Italian-inspired flavours – Aglio Olio and Tomato Delight, both made with whole grain wheat flour sourced from Australia.
The Tomato Delight is a fusion of sweet and tangy tomato paste flavour while the Aglio Olio uses aromatic garlic oil to whet one’s appetite with its distinct and savoury garlic taste.
Utilising air-dried technology, the noodle cake is baked to reduce the fat content as well as to make the noodles springier in texture.
Whole grains are known as a source of protein, fibre and vitamin B6, providing a healthier option for the entire family.
Nestle (Malaysia ) Berhad chief executive officer Juan Aranols said Maggi Nutri-licious is a timely introduction as healthy eating and lifestyle trends are growing in popularity.
“For Malaysians, our staple food comprises mainly rice and noodles. Mindful of the evolving health trends and the rise of health-conscious consumers, we are enhancing one of Malaysian’s favourite instant noodles by offering consumers Maggi’s first, healthier range of instant noodles that are packed with essential nutrients such as protein and fibre,” he said.
The launch of Maggi Nutri-licious noodles range is in continuation of supporting healthier and tastier food choices, in line with Maggi’s brand promise ‘You and Maggi, Cook the Difference’.
“Consumers who are seeking an easy-to-prepare, tasty and affordable meal now have a healthier option at their fingertips – and as always, are encouraged to add their favourite vegetables and proteins such as seafood, meat or egg to achieve a balanced and more nutritious meal,” Juan added.
In a pioneering move for the Maggi brand in Malaysia, Maggi Nutri-licious utilizes 30% of recyclable plastic packaging in its outer pack in support of preserving the environment, as part of Nestlé’s sustainable commitments to reduce one third of its virgin plastics usage by 2025.
Maggi Nutri-licious is the first instant noodles in Malaysia to be certified with the Healthier Choice Logo (HCL), a voluntary front-of-pack labelling initiative by the Ministry of Health for heathier food choices.
