In the Ramadan spirit of sharing and giving, Maggi is collaborating with Food Aid Foundation (FAF) and Malaysia Association for the Blind (MAB) to distribute over 120,000 bowls of Maggi bubur lambuk (porridge) to B40 families, orphanages, welfare homes and charitable organizations throughout the month of Ramadan.
A tradition which is carried out each year, the Nestle’s brand Maggi is expanding its bubur lambuk distribution this year to more than 200 locations across peninsular and East Malaysia.
The bubur lambuk will also be distrbuted to the homeless communities, people with disabilities as well as healthcare workers and frontliners who remain committed to their role throughout the Covid-19 pandemic.
Nestle Malaysia chief executive officer Juan Aranols said the company supports and gives back to the local communities through various corporate social responsibility programmes.
“In line with our company’s purpose of unlocking the power of food to enhance quality of life for everyone, Nestle is proud to support those in need through our various CSR programmes such as thisbubur lambuk distribution initiative that symbolises the spirit of sharing during Ramadan,” he said.
Meanwhile, Nestle Malaysia Maggi business executive officer Geetha Balakrishna hoped the nutritious meal would put a smile on the faces of those receiving it while fostering closer community ties when breaking fast together.
“We are committed to sharing solace and tasty homemade food to create warm moments that provide comfort to Malaysians during this meaningful period. We are definitely excited to uphold this tradition for yet another year in the month of Ramadan,” she said.
The bowl of Maggi bubur lambuk is cooked with Maggi CukupRasa and other ingredients, prepared and distributed by Maggi’s chefs.
FAF chief executive officer Dr Dalphine Ong and MAB chief executive officer George Thomas expressed their appreciation of the CSR partnership with Maggi, for the provision of hot-cooked Maggi bubur lambuk to the community and for evoking the communal spirit and sense of charity in giving back to the community.
