Luckin Coffee Malaysia has launched its Fruity Series, which is a collection of drinks that blend its signature robust brews with a playful pop of fruit.
The new drinks are available in two refreshing fruity flavours – Orange Americano and Grape Fizzy Americano.
The Orange Americano delivers a tangy citrus zing paired with smooth espresso, while the Grape Fizzy Americano sparkles with sweet, effervescent grape notes.
Now available at Luckin Coffee outlets nationwide, except Pavilion Damansara Heights and AEON Maluri, the Fruity Series offers consumers a new way to enjoy the flavour innovation – a bold juicy twist that redefines refreshment.
These aren’t just drinks; they’re a moment, designed for Gen Z’s obsession with bold flavors, eye-catching aesthetics and cultural cachet.
As part of the launch on 8 June at Sunway Pyramid, the brand has teamed up with Honor of Kings, the multiplayer online battle arena (MOBA) game that’s got Malaysia’s youth in a frenzy.
This collaboration reflects Luckin Coffee’s vision of a vibrant, youthful and trend-forward brand image by merging pop culture with premium coffee experiences.
Popular cosplayers Angellowee (@therealangelloweee) and Lea (@lea_coser) brought the game’s two iconic Honor of Kings characters, Shi and Yao, vividly to life in an exclusive fan meet-and-greet at Luckin Coffee Sunway Pyramid on June 8.
Fans who snagged a Fruity Series drink walked away with exclusive collectible photo cards, while a few lucky ones scored personalized photo ops, seamlessly blending gaming fandom with Luckin’s coffee cool.
From June 6 to 30, 2025, Luckin Coffee and Honor of Kings are rolling out a limited-time merchandise drop, showcasing pop sockets, phone charms, holographic stickers and exclusive little tokens that scream, “I’m in on the trend.”
These promotional merchandise products are available for customers through three combo deals: the Solo Buff Combo (RM12) pairs a Fruity Series drink with a pop socket or phone charm; the Duo Buff Combo (RM20) doubles down with two drinks (either two Fruity Series or any one Fruity Series and one bestseller) and a merch pick; and the Fruity Boost Combo (RM18) serves up two Fruity Series drinks for the ultimate refresh. Each combo comes with a coveted holographic sticker.
Luckin’s Malaysian gambit is a masterclass in tapping into what makes Gen Z tick: bold flavors, immersive experiences and a seamless fusion of digital and IRL cool. By aligning with a gaming titan like Honor of Kings, the brand is cementing its place as a cultural tastemaker, not just a coffee chain.
With plans to keep pushing boundaries through high-profile collaborations, Luckin is brewing something bigger than coffee; it’s a lifestyle, and Malaysia’s youth are all in.
For more information, visit luckincoffee.com/my.
