Lifebuoy, hygiene soap brand marketed by Unilever, has collaborated with Watsons Malaysia and Kechara Soup Kitchen to organize a Ramadan community initiative for the third year in a row.
The event was dedicated to supporting underprivileged B40 families, embodying the true essence of Ramadan – unity, compassion and care.
Ramadan can be challenging, particularly for families with limited access to resources. This initiative sought to ease their burdens and ensure they could partake in the celebrations with dignity.
In addition to providing essential supplies, the event emphasized the importance of hygiene education, reflecting Lifebuoy’s commitment to public health and well-being.
Over the past two years, Lifebuoy has continuously expanded its efforts to support communities in need during Ramadan. This commitment has enabled the brand to reach nearly 2,500 individuals across Malaysia with essential hygiene and daily necessities.
Through its ongoing initiatives, Lifebuoy remains dedicated to fostering the spirit of generosity, care, and unity, ensuring that more people benefit from improved well-being during this sacred month.
“For 130 years, Lifebuoy has been committed to promoting hygiene education, believing that proper handwashing can save lives.
“Our mission goes beyond producing hygiene products – it’s about protecting lives through awareness, education, and access to essential hygiene.
“In Malaysia, our programs have benefited over 851,000 children and families, aiming to reach one million by 2025,” said Farhana Mohd Nasir, head of marketing and CSP, beauty and personal care at Unilever Malaysia and Singapore.
She added, “Hand hygiene is not just a habit; it’s a vital practice to safeguard future generations,” said Farhana Mohd Nasir, head of marketing and CSP, beauty and personal care at Unilever Malaysia and Singapore.
As part of the initiative, vouchers were distributed to families, allowing them to purchase Raya accessories of their choice, ensuring they could celebrate Ramadan and Syawal with gratitude and joy.
In addition, interactive booths and the kids’ corner were set up to educate families on the importance of hygiene, reinforcing Lifebuoy’s commitment to building healthier communities.
The event featured a Buka Puasa session, complemented by educational activities, including a live demonstration by Dr Tiara on the seven-step handwashing technique and a hygiene-themed comedy skit by stand-up comedian Nizam Jentik Jentik, blending humor with valuable lessons on cleanliness.
Care packs containing hygiene products and daily essentials were distributed to ensure children and their families maintain proper hygiene.
“Kechara Soup Kitchen has long been committed to helping B40 families, as well as the urban and rural poor.
“We are very greatful for Lifebuoy’s initiative and their commitment to social responsibility and our shared dedication, especially during the holy month of Ramadan – a time for giving and compassion – is something we deeply value,” said Selladurai Perakasam, marketing executive of Kechara Soup Kitchen.
These elements came together to create a holistic program that embodied Lifebuoy’s commitment to promoting health and well-being, particularly among children under the age of 12, the brand’s key audience for hygiene education.
The initiative not only addressed immediate needs but also left a lasting impact by equipping families with knowledge and resources to sustain better hygiene practices.
With a focus on community engagement, Lifebuoy continues to champion hygiene awareness and support for underserved communities, ensuring that more families receive the care they need to thrive beyond Ramadan.
For nearly a decade, Unilever, through Lifebuoy, has promoted handwashing with soap in Malaysia, targeting to reach 1 million students by 2025. Through hygiene education programs and product donations, Lifebuoy continues its mission to foster healthier lives and support academic success.
