The Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA), in collaboration with KLCC Holdings, has kicked off the 3rd edition of Sustainable September at Esplanade, KLCC Park, Kuala Lumpur on September 11, 2025.
The annual initiative is aimed at positioning the Kuala Lumpur City Centre (KLCC) Precinct as a sustainable destination.
This year, the initiative is organised in collaboration with Kuala Lumpur City Hall (DBKL) with the theme “Liveable and Lovable Precinct”, in alignment with DBKL’s vision for a liveable and lovable city.
The initiative reflects the KLCC Precinct’s commitment to advancing both environmental health and community wellbeing, supported by ongoing collaboration with Urbanice Malaysia.
The event was officiated by Kuala Lumpur mayor Datuk Seri TPr Dr Maimunah Mohd Sharif, together with KLCC Holdings group chief executive officer Datuk Sr Mohd Salem Kailany.
“Sustainable September reflects our commitment to the UN Sustainable Development Goals and our vision to shape the KLCC Precinct as a model for how leisure and business can thrive together sustainably.
“It is about reimagining how people live, work and connect in the heart of the city. By embedding sustainability into everything we do, we are creating a greener, more liveable precinct, while building a legacy of resilience and wellbeing for generations to come,” said Datuk Salem Kailany.
The launch was marked by a series of engaging community activities at KLCC Park, including a morning fun run, a tree planting ceremony and an energising Zumba session.
These activities embody the campaign’s vision, that sustainability is not only about protecting the environment, but also about nurturing the well-being of people who live, work and visit the city.
This year’s Sustainable September also features a fundraising drive, where each property in the KLCC Precinct offers a range of unique experiences and packages at friendly rates. The initiative aims to raise RM30,000, with proceeds channelled to a selected charitable cause that reflects the campaign’s focus on sustainability and social good.
“Sustainability is not an add-on. It is at the heart of KLCCBEA’s vision for a world-class, future-ready precinct,” said KLCCBEA chairman John Burke, who is also KLCC general manager.
“Through our collaboration with DBKL and Urbanice Malaysia and the continuous support from KLCC Holdings, we are proud to contribute to the city’s vision of a Liveable and Lovable Kuala Lumpur, showcasing how sustainability can be both impactful and inspiring,” Burke added.
Introduced for the first time this year, the collaboration with Forest Research Institute Malaysia (FRIM) on the tree-planting programme at KLCC Park will see 48 new trees planted this September, under the national “Kempen Penanaman 100 Juta Pokok”.
The initiative aims to strengthen the park’s role as a green lung for the city and a shared space for the community.
First introduced in 2022 through a collaboration with Urbanice Malaysia, Sustainable September has grown beyond a precinct-wide movement, engaging hotels, retail and city partners to deliver measurable action.
Earlier this year, KLCCBEA was invited to present this model at the ASEAN Sustainable Urbanisation Forum (ASUF) Business Assembly, recognising it as a pioneering framework with the potential to scale city-wide.
Now in its third year, Sustainable September continues to evolve as a platform that unites partners and the community in creating a precinct that is both liveable and lovable, a model for sustainable urban living in the heart of Kuala Lumpur.
