Nestle KitKat demonstrates its commitment to uplift the Orang Asli community by allocating funds totalling RM172,000 this Ramadan through its KitKat Rezeki Dikongsi Bersama 2024 campaign.
Carried out in collaboration with Epic Homes, an NGO dedicated to building homes and hope for marginalized communities, the funds will be used to address the urgent needs of the Orang Asli community, particularly those affected by overcrowding of multiple families within a single home, such as home repairs, community upskilling and provision of essential resources.
Dato’ Adnan Pawanteh, the executive director, corporate affairs of Nestle (Malaysia) Berhad stated during a recent visit to Kampung Orang Asli Songkok: “We are pleased to extend the joy of KitKat through meaningful community outreach initiatives, particularly in our collaboration with Epic Homes for the coming Raya celebration.
“This initiative not only fosters social engagement, but also leaves a purposeful impact on the lives of those in need.”
Dato’ Adnan added: “Our Nestle Cares volunteers are equally enthusiastic about contributing to this cause, demonstrating our collective commitment towards making a positive difference in the community.”
KitKat’s contribution encompasses support for the repair of homes in Kampung Orang Asli Songkok and Kampung Orang Asli Sungai Kelubi, Selangor,such as leaking roofs and structural issues.
KitKat is also providing home repair tools and equipping the Orang Asli communities with in-home restoration skills, ensuring long-term sustainability and resilience.
Over 300 Ecopeal roofing tiles and panel boards, funded by The CAREton Project through Nestle Malaysia and Tetra Pak, were utilised in support of the repairs, which include floor restoration, partial wall reconstruction and roof repairs.
John-Son Oei, the co-founder and CEO of Epic Homes said the organisation aimed tobridge the gap between urban and rural communities by fostering meaningful connections and mutual support.
“In mobilising volunteers to build homes together with the Orang Asli communities in need, collaborative relationships are built. These relationships play a crucial role in kickstarting long-term transformation for communities, and such collaborations open up opportunities for precise support,” he said.
In addition to home repair materials, 150 units of Nestle Cares hampers, valued at RM53,000, were distributed to the Orang Asli families. Each package contains essential food items and Nestle products, reinforcing the company’s commitment to nourishing individuals and families in need.
Embracing the spirit of Ramadan and the upcoming Hari Raya Aidilfitri, KitKat has launched the Menang Break Raya contest, running from March 7 to May 2, 2024.
The contest offers participants the chance to win prizes while creating lasting moments with loved ones. Two winners will have the privilege of selecting a destination close to their hearts from a variety of locations, including Japan, South Korea and Turkey, or the opportunity to perform Umrah in Makkah, Saudi Arabia, alongside their beloved family or cherished friends.
