Nestle’s KitKat has launched the limited-edition Kitkat Ketupat 4-Finger Chocolate Wafer, the first-ever ketupat-stamped chocolate in conjunction with “Rezeki Dikongsi Bersama” Raya campaign which showcases the Malaysian spirit of sharing and togetherness.
The campaign features Raya limited-edition KitKat Ketupat, a KitKat Raya animated music video and various special collaborations.
Nestle Confectionary business executive officer Frederic Porchet said that the KitKat ‘Rezeki Dikongsi Bersama’ Raya campaign aims to connect people via tasty, memorable KitKat moments together.
“The month of Ramadan and the upcoming Hari Raya celebration are equally meaningful times of the year for many Malaysians, regardless of race or background. It is a fantastic time to gather with families, neighbours and friends to cele-break all the joy and festivities of the season.
“Just like our catchphrase – ‘Have a Break, Have a KitKat’, it’s all about enjoying a break, having a wonderful time together and sharing ‘rezeki’ all around,” he said.
The KitKatKetupat offers consumers a perfect balance of smooth milk chocolate and crispy wafer encased in a ‘ketupat’ motif stamped onto the KitKat 4-Finger chocolate bars.
Ketupat is an iconic Ramadan and Hari Raya delicacy, made of cooked rice compressed and wrapped in woven coconut leaves.
The intricate weaving pattern of Ketupat also represents Silaturrahim, a form of good relationship and friendship that is celebrated in Malaysian culture as well as Islamic traditions – signifying the spirit of “Rezeki Dikongsi Bersama” campaign.
The Raya limited-edition KitKat Ketupat features four unique collectible designs with each showcasing significant moments of Raya traditions, making it the perfect Raya gift to share and ‘cele-break’ with friends and family.
The KitKat Ketupat is available in two different pack formats, KitKat Ketupat 4-Finger Multipack of 4 and KitKat Ketupat 4-Finger Multipack of 2.
The KitKat “Rezeki Dikongsi Bersama” Raya campaign launch event showcased two local celebrities MK K-Clique and Nabila Razali who performed the KitKat “Rezeki Dikongsi Bersama” theme song featured in KitKat’s latest Raya animated music video.
The animated music video was inspired by the characters featured on the KitKat Ketupat’s packaging which portrays diversity, togetherness and the joy of sharing ‘rezeki’.
KitKat is also collaborating with homegrown fashion label Mimpikita to launch the limited-edition KitKat x Mimpikita Raya Edition Pack which includes a Luminarc drinking glass and two packs of KitKat Mini 9g sharebag. These stylish glass mugs come in three exclusive designs to be collected.
As part of the campaign, KitKat also contributed RM10,000 to Aeon Mesra, a community outreach initiative by Malaysian Aeon Foundation, to enable underprivileged children to enjoy shopping sprees at Aeon outlets during the Ramadan festive season, and further spreading joy for the upcoming Hari Raya celebration.
Malaysians can also share their ‘rezeki’ by visiting the KitKat’s YouTube channel, Facebook and Instagram and “LIKE” the KitKat’s Raya music video featuring MK K-Clique and Nabila Razali.
KitKat will contribute RM2 for every “LIKE”, up to a total of RM100,000, with all proceeds go to selected charity organisations.
