KitchenAid, an American kitchen appliance brand, has launched the Go Cordless System, a lineup of small appliances designed for convenient cooking and living without the hassle of multiple cords.
Tailored for modern lifestyles, the Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter. It expands the possibilities of where cooking can take indoors or outdoors and enables creativity to flow freely – redefining what it means to ‘make anywhere’.
The new KitchenAid cordless system features six new innovative cordless small appliances, all powered by a removable 12V Max lithium-ion battery, enabling seamless transitions from prep to clean-up.
Only four Go Cordless appliances are now available in Malaysia – Hand Mixer, Hand Blender, Food Chopper and Personal Blender.
Completing the lineup are the Blade Grinder and Citrus Juicer, making food preparation easier and convenience for grinding and juicing.
The KitchenAid Go Cordless System eliminates the hassle of fixed kitchen setups, clearing clutter, and expanding the possibilities of where cooking can take place. Whether indoors or outdoors, it enables creativity to flow freely—redefining what it means to ‘make anywhere’.
In her speech, Lim Pei Yan, the co-owner and executive director of Visionary Solutions Sdn Bhd, the exclusive distributor of KitchenAid in Malaysia, said KitchenAid is strategically expanding its footprint in the Malaysian cordless small appliance market.
“This cordless ecosystem is designed to grow year over year, boosting consumer confidence in our commitment to the category, and maximizing the everyday benefits of going cordless. It marks an exciting step forward in our efforts to provide the freedom to make anytime, anywhere,” she said.
According to Transparency Market Research, the global cordless appliances market is projected to grow from USD 41.4 billion in 2022 to USD 77.2 billion by 2031, driven by increasing demand for portable, flexible kitchen solutions.
Meanwhile, compact kitchen appliances are fuelling rapid growth in the small appliances category, with the global market expected to grow at a CAGR of 5.9% through 2030 as urban consumers prioritize space efficiency. Malaysia mirrors this trend, with rising demand for portable and space-saving solutions.
“The Go Cordless System meets this moment. “It is not just cordless – it is cooking unchained, whether you’re blending smoothies indoors or prepping sambal by the pool,” added Lim.
The KitchenAid Go Cordless System is now available at leading retailers nationwide, including Harvey Norman, SEIBU The Exchange TRX, Parkson, TBM, Shopee, Lazada and online at www.kitchenaid.my.
