Kinohimitsu, in collaboration with Guardian Malaysia has launched the Men’s Power 360°, a holistic men’s health and lifestyle campaign, at JPM Museo, Kota Damansara in Petaling Jaya on January 24, 2026.
The campaign aims to encourage men to take a more comprehensive and proactive approach to long-term wellbeing, self confidence and daily performance.
Men’s Power 360° addresses the growing tendency for men to focus on short-term energy while overlooking recovery, visible health and lifestyle balance. The campaign reframes men’s wellbeing as a complete system, supporting energy, skin and hair health, physical resilience and confidence across different life stages.
Set within Malaysia’s largest private automotive collection, the event blended health education with lifestyle-driven experiences, creating an engaging and interactive environment for guests.
In her speech, Kino Biotech Malaysia chief operating officer Jennifer Chin said Men’s Power 360° reflects how Kinohimitsu approaches men’s wellbeing and self-care.
“It is not just about energy or performance, but about building consistent daily habits that support confidence, visible health and long-term resilience.
“Through our collaboration with Guardian, we aim to make this holistic approach more accessible and relevant to modern men,” she said.
Present at the event was JPM Group of Companies managing director TM Chin.
Guardian Malaysia general manager of commercial Tiffany Choo said the company plays an important role in bringing wellness solutions closer to consumers in their everyday lives.
“By partnering with Kinohimitsu on Men’s Power 360°, we are supporting men with trusted products, education and practical solutions that fit seamlessly into their daily routines,” she said.
Participants took part in an immersive event experience that featured wellness mocktails, personal colour analysis, styling and image guidance, interactive car simulation challenges and a guided automotive tour, creating a dynamic environment that connected health, confidence and modern lifestyle performance.
Men’s Power 360° is supported by key products from Kinohimitsu’s men’s portfolio, each aligned with different aspects of men’s wellbeing:
- Kinohimitsu Maca Men Pro – supports daily energy and vitality.
- Kinohimitsu Collagen Men – supports skin condition, joint health and recovery.
- Kinohimitsu Haéria Pro – supports hair strength and scalp health, reinforcing confidence and self-image.
These products reflect Kinohimitsu’s inside-out approach to men’s wellbeing, addressing both internal health needs and visible indicators of confidence.
