Collagen drink brand Kinohimitsu has officially launched its 2026 Chinese New Year (CNY) gift collection in a ceremony held at Pavilion Kuala Lumpur centre court on Jan 13.
The new range of hampers elevates the festive spirit with a more structured, inclusive and purpose- driven festive gifting experience.
Kino Biotech (M) Sdn Bhd Group chief executive officer Kawee Chong, chief operating officer Dr Jennifer Chin alongside managing director Marcus Chong officiated the launch led by a traditional lion dance, symbolising prosperity and positive beginnings for the new year.
The event featured 13 models on stage, carrying and catwalk-presenting 13 thoughtfully curated gift pack selections, each carrying meaningful blessings and expressions of appreciation, offering both consumers and corporate partners a diverse range of festive gifting options for the season.
The collection reflects evolving consumer and corporate gifting needs, bringing together next-generation festive hampers, premium corporate solutions, bespoke customisation, and large-scale festive programmes, while reinforcing Chinese New Year gifting as a meaningful way to express gratitude and strengthen long-term relationships.
“Chinese New Year gifting today goes beyond formality. Wellness-based hampers allow organisations to express sincerity and appreciation in a meaningful way that aligns with modern values,” said Kino Biotech general manager Liew Pei Yee.
Gift giving: Three CNY hamper categories
1. Next-Gen Festive Gifting Collection（新世代新年礼）
Price range: RM68 – RM228
This category is designed for younger consumers, offering stylish, affordable and practical wellness hampers for frequent festive exchanges. Tailored for first-jobbers, young adults and modern households, the range enables thoughtful gifting without financial pressure.
The collection features contemporary festive packaging and practical wellness products suitable for everyday lifestyles. It is available nationwide at Watsons, Guardian, Sasa, Aeon Supermarket, Aeon Wellness, Jaya Grocer, Seibu Food Hall, as well as leading pharmacies and supermarkets nationwide.
2. Ready Corporate Hampers（企业即选礼盒）
Price range: RM 98 – RM 688
The Ready Corporate Hampers are curated for organisations seeking convenient and premium Chinese New Year gifting solutions. Suitable for employee appreciation, client gifting and festive corporate engagement, each hamper is carefully selected to ensure balanced product selection, refined presentation and universal suitability.
3. Bespoke & Customised Corporate Hampers（专属定制企业礼盒）
For organisations seeking greater personalisation, Bespoke & Customised Corporate Hampers allow clients to tailor their festive gifts according to budget, product combination, branding and recipient profile.
Beyond gifting, Kinohimitsu participates in the Lunar New Year season through music, film and mass-media engagement, allowing consumers to encounter the brand naturally during festive moments shared with family and friends.
This festive season, Kinohimitsu is associated with 8TV’s official Chinese New Year theme song, 新年 Must Be Good, delivering upbeat festive energy to households nationwide.
The brand is also featured alongside Astro Chinese New Year favourites, including 万事All Right 酷哒哒, Alright 年, 灯笼挂在火箭上, and 三星拱照, extending festive reach across multiple platforms.
Kinohimitsu is also a sponsor of the Chinese New Year film “3 Good Guys” (老婆，我爱你), directed by Singapore filmmaker Boi Kwong.
The romantic comedy features a regional cast including Singapore influencers Simonboy, Ma Yi Duo, Tommy Wong and Germaine Chow; Malaysian actress Grace Teo; and Thai influencer Fah Chatchaya Suthisuwan (Fahhaha), with special appearances by Ananda Everingham and Prang Kannarun Wongkajornklai.
Additionally, Kinohimitsu is collaborating with 988 through its 988 Morning Up segment, to promote the brand’s CNY gift packs while sharing the joy and tradition of festive gifting nationwide.
The launch event featured a star-studded festive showcase with live performances, celebrity appearances and interactive segments that drew large crowds.
A key highlight was a live performance by TVB artiste Vic Te0 and Master Suyen Lim, who shared insights on “How to Seize Opportunistic Wealth and Make the Right Money-Making Decisions in 2026.”
Gift-gifting is a cherished tradition during Chinese New Year as a way to convey sincerity, appreciation and gratitude. As times evolve, the values behind this practice remain worth preserving and passing on. Through thoughtfully curated wellness hampers and festive initiatives, Kinohimitsu continues to support meaningful gifting that resonates with modern lifestyles while honouring enduring cultural values.
