The Year 2025 marks the Chinese New Year of the Snake.
Health and beauty brand Kinohimitsu has launched its 2025 Chinese New Year Gift Packs to celebrate the coming Chinese New Year, honouring the profound culture of gift-giving this season.
The deep-rooted tradition of gift-giving, symbolizes respect, gratitude and the sharing of blessings, expressing hopes for a prosperous year ahead.
Kinohimitsu’s exquisite collection of CNY Gift Packs raise the heartfelt act of bestowing our loved ones with the good fortune of health and wealth, strengthening the bonds and connections with those whom we share the season with dearly.
Additionally, the Chinese cultural belief is that grand gestures and larger gifts are symbols of generosity and sincerity, which are associated to good fortune and blessings for both parties.
On this note, Kinohimitsu has outdone themselves this year with its largest-ever CNY gift pack that earned it the record title of “Malaysia’s Largest Extra-Large Packaging for Chinese New Year Health and Wellness Gifts: The Biggest Symbol of Wellness & Prosperity”, officially certified by ASEAN Records.
The ASEAN Records is a record-keeping institution that focus on recognizing achievements and accomplishments across the ASEAN region.
The launch event, held at Hilton Petaling Jaya on Dec 10, 2024, was graced by the presence of Kino Biotech Malaysia’s managing director Marcus Chong and its chief operating officer Jennifer Chin.
Chin said the the CNY Gift Packs offer a diverse range of beautifully designed options befit for differing budgets and preferences.
Each pack carries a unique name and significance, adding a touch of personalisation in expressing one’s feelings and intentions behind each gift pack.
“Among our extensive range of CNY Gift Packs, the ‘God of Fortune Fatt’ (康乐财神爷) is a representation that true prosperity comes from a harmonious balance of health and happiness in body and mind.
“This isn’t just a gift; it’s a symbol of your love and care, a gift that carries the weight of a thousand wishes that express your regard for the wellness of your loved ones,” said Chin.
Chin highlighted that customised corporate gift packs are available, allowing businesses to tailor them as they see fit to better strengthen relationships and create lasting impressions.
The ceremonious event also featured an AI-generated CNY song and the joyous tradition of ‘lou sang’ on stage, symbolizing unity, prosperity and abundance.
Among the host of notable guests was renowned Hong Kong artiste and celebrity Lai Lok-yi, who captivated the audience with his culinary extravaganza.
In his cooking demonstration, Lai effortlessly transformed a simple recipe into a masterpiece by incorporating Kinohimitsu’s top of the line abalone, sharing his insights into the culinary traditions and cultural significance behind the dish.
The event further ignited a spark for the upcoming CNY festivities and programs, showcasing Kinohimitsu’s involvement in various exciting projects.
This includes a special appearance on 8TV’s “As You Wish” program featuring Hong Kong feng-shui master Clement Chan Ting Bong; creation of 8TV CNY main theme song “All snakes are beautiful” (蛇全蛇美 Hoseh Liao), and contributions to Astro CNY song “Let’s build together” (一起发达发达啦) and “Magical New Year” (魔法新年).
Kinohimitsu will also be featured in the CNY movie “OMG! Mom’s Big News” starring Hong Kong film and TV actress, Anita Yuen, along with its theme song performance.
Additionally, the brand will be collaborating with Chinese-language 988 radio station for CNY greetings with their announcers, as well as participating in Astro’s CNY angpao giveaway.
