Global cybersecurity company Kaspersky officially announced the launch of its new, simplified consumer solutions portfolio for the Malaysian market at W Kuala Lumpur hotel on July 27, 2023.
The new range of brand names – Kaspersky Standard, Kaspersky Plus and Kaspersky Premium, are designed to bring an enhanced user interface and experience across multiple platforms.
Its features cover each category of contemporary consumer protection: security, privacy, performance and identity.
The company said the updated range of plans is now platform agnostic, and provides protection for different types of devices on Windows, Mac, iOS and Android to reflect the level of functionality available to users across the entire ecosystem of its consumer services.
Kaspersky Southeast Asia head of B2C Wei Ping Wong said the company has revamped the entire structure of the product interface as well as the overall experience for its users to help them understand and appreciate the scope and level of protection offered across security, performance, privacy and identity.
“Today, a security solution is not just a PC antivirus solution, it’s a comprehensive ecosystem of security services for any platform and device, serving any user need.
“Keeping our consumers’ life secured and private is a priority for Kaspersky and we are proud to launch this new portfolio that is more than ever, aligned with the reality of the cyber threats landscape and our customers’ needs,” she said.
Kaspersky Asia Pacific managing director Adrian Hia said the company has reimagined its consumer protection “beyond AV” and laid out its new approach and evolutionary vision for the upcoming years as rising cybersecurity threats are likely to continue in 2023.
“Our experts also have unveiled top consumer predictions for 2023 from internet balkanization, smartphones replacing paper documents, to metaverse privacy. However, all of this cannot be implemented perfectly without proper security and protection,” he said.
Hia added, “”At this point, we can see that cybercriminals are still working on developing both malware functionality and spread vectors, so we should remain vigilant.”
Hia said the company’s monitoring showed that malware is increasingly spreading through legitimate channels such as official marketplaces and ads in popular apps.
“This is true for both scam apps and dangerous mobile banking malware. It’s a positive sign that people are now aware of cyber threats but awareness is not enough, it should ideally lead to action.”
Kaspersky revealed that last year, its solutions blocked 505,879,385 attacks launched from online resources globally. The company Web Anti-Virus also blocked 109,183,489unique malicious objects, reflecting a 69% increase compared to 2021.
In Southeast Asia, the number of mobile malware attacks prevented by Kaspersky was 207,506 in which Malaysia accounted for 27,377, cases, ranking second in the region.
