Japan’s No.1 premium beer, Asahi Super Dry, introduces a limited-edition beer cans for the Chinese New Year.
The limited edition festive packaging incorporates the vibrancy and unique taste of Japan to welcome the lunar new year with positive spirit.
Caroline Moreau, marketing director of Carlsberg Malaysia, the distributor of Asahi Super Dry in Malaysia, said a new year is like a kaleidoscope of discoveries to explore an amazing year with infinite possibilities.
“Like the kaleidoscope, new harmonies and new contrasts that unfold with infinite diversities when viewed through different lenses. We are excited to launch the limited-edition can to ‘kanpai’ to a New Year with the unique Karakuchi taste of Asahi Super Dry to showcase the vibrancy of both the Japanese and Chinese cultures together,” she said.
Consumers can now purchase the limited-edition CNY cans from supermarkets, hypermarkets, convenience stores and e-commerce sites (Shopee, Lazada, Pandamart and Potboy).
Meanwhile, kickstarting from January 10, 2022 until stock lasts, consumers who purchase 2x of 4-can pack of Asahi Super Dry at participating eCommerce sites will get a set of Asahi Super Dry premium ang pow packet (10pcs) with an appealing gold and silver kaleidoscope design. Consumers who purchase of a carton of Asahi Super Dry. will get a limited-edition Asahi Super Dry colour changing glass.
Asahi Super Dry are strictly for non-Muslim consumers aged 21 and above only. Asahi Super Dry advocates consumers to always #CelebrateResponsibly – if you drink, do not drive.
