International Fashion Runway 2024 extravaganza celebrates global fashion and cultural heritage  

The International Fashion Runway (IFR) 2024 brought together a dazzling array of designers, models and fashion enthusiasts from around the world, celebrating the rich tapestry of cultural heritage and innovative fashion design.

Organized by the International Celebrity Pageant Group and supported by Tourism Malaysia, the glitzy event was held at Boathouse by the Lake in Ampang, Kuala Lumpur on June 30.

The evening was marked by breathtaking fashion displays, vibrant cultural performances and an overwhelming sense of unity and celebration.

Attendees were treated to a captivating showcase of fashion that not only highlighted the creativity of the designers but also celebrated the rich cultural narratives that shape their work.

International Celebrity Pageant Group Sdn Bhd founder and director Lennard Tan expressed his gratitude and appreciation to all who came together to make the IFR runway show a resounding success.

International Celebrity Pageant Group founder and director Lennard Tan (centre wearing black) with International Model Award winners at IFR 2024.

“The event underscored our company’s deep commitment to celebrating and promoting the exquisite traditional and cultural heritage that defines Malaysia.

“With a focus on fostering cultural exchange and appreciation on a global scale, the International Fashion Runway 2024 was a vibrant testament to the power of fashion in uniting diverse cultures,” he said.

The grand extravaganza featured an exceptional lineup of designers from across the globe, each showcasing their unique vision and creativity.

Highlights included Evita Mairesee and Naeos By Boy Barja from Indonesia; Oshimaya from Japan; CasaDeModa Manila and Estilo Modelo PH from Philippine; Chaney Cosby from China; 9 Fashion x Miel Thanh Nguyen and Bigally from Vietnam and ZR Couture from Taiwan.

And from Malaysia, the designers and brands that showcased their ready-to-wear collections included House of Fashion, Huda Hassan, The Bridal Atelier, J’Adore Atelier and Azzim Aziz from Malaysia.

The designers presented their latest collections, offering a mesmerizing display of fashion that beautifully intertwined cultural heritage and modern innovation.

The runway was a celebration of the diverse cultural influences that inspire the global fashion industry.

Creation by Bigally from Vietnam.
Collection by Estilo Modela PH from Philippines.
Creation by 9 Fashion X Miel Thanh Nguyen from Vietnam.
Collection by Chaney Cosby brand from China.
Creation by J’Adore Atelier from Malaysia.
Creation by The Bridal Atelier from Malaysia.
Creation by Malaysian designer Husa Hassan.
Creation by Casademoda Cdm Manila from Philippines.
Creation by Naeos By Boy Barja from Indonesia.
A designer collection by House of Fashion from Malaysia.
Creation by Oshimaya from Japan.
Creation by Metamorph from Indonesia.
Creation by Evita Mairesee from Indonesia.
Modern couture design by ZR Courture from Taiwan.
Creation by Azzim Aziz from Malaysia.

Tan added that the IFR 2024 was more than just a fashion show – it was a platform for cultural exchange and appreciation.

“By bringing together designers, models and fashion enthusiasts from around the world, the event fostered a deeper understanding and appreciation of the diverse cultural heritages that inspire fashion.”

Sponsors which contributed to the success of the event included Boathouse, Imperium, Yimeiren, Acutabove, LQ Event Group, L Cathryyn Makeover Academy, Why Not Studio and Chrysalis Beauty Academy.