Malaysia Brand Day, a national platform to elevate homegrown brands and strengthen the country’s branding ecosystem, will make its debut at Kuala Lumpur Convention Centre (KLCC) from Jan 8 to 10, 2026.
Eden Yap, organising chairman of Malaysia Brand Day said the initiative aims to boost competitiveness of small-to-medium sized enterprises (SME), build stronger consumer confidence in Malaysia brands and open wider market opportunities for Malaysian businesses.
““Malaysia Brand Day is more than an exhibition. It is a national movement to strengthen our economy by supporting Malaysian brands, supporting local.
“SME contributes about 40% of national GDP in Malaysia while SME workers contribute 48% to the entire country’s workforce,” he said at the Malaysia Brand Day press conference at KLCC on Dec 2, 2025.
Datuk Azman Abidin, political secretary to the Prime Minister was present at the event as guest of honour.
Yap said the platform will connect brands directly with buyers, investors, policymakers and global markets, enabling real business opportunities and shared growth across industries.
The three-day event will showcase brands from 16 industries, featuring curated showcases, leadership dialogues, industry panels, business matching and capability-building workshops.
More than 50 brands have confirmed their participation, including ZUS Coffee (official beverage partner), A Cut Above, Applecrumby, Eu Yan Sang, Bloomthis, Carlo Rino, Ogawa, Fire Fighter and EE Clinic.
Malaysia Brand Day is endorsed by the Prime Minister’s Office and supported by 10 government ministries and agencies, including Miti, Kuskop, KPK, Matrade, MyIPO, SME Corp and TalentCorp.
“The strong support by the government ministries and agencies reinforces the initiative’s alignment with the Madani Economy Framework, particularly its focus on strengthening competitiveness and generating inclusive economic value,” said Yap.
Branding Association of Malaysia president Datin Winnie Loo reiterated the importance of uplifting homegrown names.
“Homegrown brands reflect our creativity, innovation and resilience. Many share similar challenges in scaling and building consumer trust.
“Malaysia Brand Day is a good platform that creates an ecosystem where government, businesses and consumers come together to support and champion in Malaysian-owned excellence,” she said.
Malaysia Brand Day organizer Carrie Ee said Malaysia Brand Day will be a key initiative to inspire consumer confidence, encourage “buy local” habits and expand market opportunities for SMEs.
“While our core mission is to uplift and empower SMEs, Malaysia Brand Day 2026 will also highlight proudly Malaysian brands that have grown from humble beginnings into regional leaders and global names.
“Their journeys stand as powerful proof that Malaysian brands can rise, compete, and lead on the world stage and we hope their success stories will inspire more SMEs to dream boldly, scale fearlessly, and build legacies the nation can be proud of,” she said.
The initiative also aspires to enhance Malaysia’s global brand presence while showcasing the innovation and entrepreneurial spirit driving the nation forward.
The successful unveiling marks the start of a multi-year national effort to elevate Malaysian excellence and create shared impact for businesses, consumers and the wider economy.
