IIJM Land and Astro present ‘Love’s In The Air Share Feng Nian,’ a concert-themed celebration for Chap Goh Mei 2025

Astro artistes join IJM Land team at IJM Land Seremban 2 for their annual Chap Goh Mei press conference.

Malaysia’s leading property developer IJM Land Berhad, in collaboration with Astro, is ushering in the Year of the Snake with its much-anticipated Chap Goh Mei celebration set for Feb 15, 2025 at Seremban 2 City Park in Negeri Sembilan.

The annual celebration is back for its 9th year and will be bigger and better than before, featuring a concert-themed celebration titled ‘Love’s In The Air Share Feng Nian’, that promises to be a night filled with joy, unity and cultural appreciation.

Chap Goh Mei itself means the 15th night of Chinese New Year, which also marks the end of the Chinese New Year celebration. It is also regarded as the Chinese Valentine’s Day and is associated with traditions related to finding love, particularly among unmarried women. 

Datuk Chai Kian Soon, the chief operating officer of IJM Land Berhad expressed the company’s commitment to strengthening community ties through meaningful events such as the Chap Goh Mei celebration.

“Our Chap Goh Mei festivities have brought joy and memorable experiences to visitors for years. This tradition allows us to celebrate togetherness while fostering cultural appreciation.

“This year’s celebration marks a special milestone as we commemorate the 30th anniversary of the Seremban 2 township, alongside the 9th edition of our Chap Goh Mei event. It’s our way of expressing gratitude to the residents and creating a sense of belonging by bridging the gap between new and existing residents.

“We want everyone to feel welcomed and part of the Seremban 2 family,” said Datuk Chai.

A cherished tradition since 2014, IJM Land’s Chap Goh Mei celebration has grown into a major cultural highlight, symbolising prosperity and togetherness for the Seremban community.

The theme decor, ‘The Joyful Share Journey’, draws creative inspiration from the classic Snakes and Ladders game.  Incorporating the Cantonese homophones “舍” (share) and “蛇” (snake), the concept symbolises exploration and joy.

The design blends modern pop culture with traditional artistic elements, transforming the game board into an interactive space filled with surprises and photo spots.

The festive setup features a mix of traditional and contemporary touches, including a large paper-cut birdcage, cherry blossom trees and colourful floral lights. At the center are three baby snake sculptures, representing the Year of the Snake. 

Art Corridor Studio director Elmer Leong Kar Fook (left) presenting crafted wishlist to IJM Land Berhad assistant general manager Yeoh Oon Tat (right).

Additionally, a 20-foot-long New Year Blessing Wall, showcasing 300 blessing paintings created by students from Art Corridor Studio and The Music & Art Academy Port Dickson, adds a cultural and community-driven element to the celebration.

This year, the iconic Lover’s Bridge will be adorned with romantic elements, creating another stunning photo spot for visitors to capture memorable moments.

The Chap Goh Mei celebration will begin at 7.00pm. It is expected to attract over 20,000 visitors on the day. The first 800 visitors will receive exclusive Chinese New Year gifts from IJM Land.

This celebration will feature various cultural performances, including a 24 Festive Drums show, dance routines, and LED high-pole unicorn and lion dance displays to entertain the crowd.

Astro’s special themed concert, ‘Love’s In The Air Share Feng Nian’, will feature a stellar lineup of performers, including Xiao Hui Min (host), 3P, Steady Gang, Zhao Jie Ying, Geraldine Yan Hui Ping, and Fuying & Sam, among others.

Visitors can stroll through the beautifully lit 15-acre Seremban 2 City Park, capturing memorable photos while enjoying a variety of local delicacies from the numerous food booths.

Attendees can also engage in traditional Chinese riddles, enjoy the thrill of engaging game stalls, and participate in a special meet-and-greet with the baby snake mascots Xilele and Jin Jin.

For more information,  visit http://seremban2.ijmland.com/.