Ice-Watch Malaysia has launched three watch collections – the ICE Smart TKS 2.0, Chouchou, and ICE Mimi, marking another milestone for the brand’s presence in Malaysia.
The new collections are designed for a new generation of connected and stylish wearers, making them suitable for any occasion.
The event on Feb 5, 2026 at Vernakular Store, Bangsar, Kuala Lumpur was graced by Ice-Watch Malaysia and Time Zone Sdn Bhd owner Dato’ Sri Meer Habib, alongside media and brand partners.
The launch showcased Ice-Watch’s continued evolution at the intersection of design, innovation and lifestyle, reinforcing its commitment to offering stylish and accessible timepieces for modern consumers.
ICE smart TKS 2.0
The ICE Smart TKS 2.0 is a true smartwatch crafted with a watchmaker’s sensibility.
Designed for everyday versatility, it allows users to make calls, check messages, monitor daily activity and track heart rate – all while maintaining a refined aesthetic.
It features a responsive touchscreen and customizable dials that seamlessly adapts to different tastes, styles and occasions, combining elegance with performance in a jewel-like form.
Chouchou
Ice-Watch’s contemporary ring watch that reimagines timekeeping as a fashion jewel. With its delicate case, clean dial, and stretchable stainless-steel band, Chouchou enhances every movement with effortless sophistication. Whether worn alone or stacked, it delivers a bold, modern and fashion-forward statement.
ICE Mimi
A minimalist timepiece defined by its sleek, ultra-thin profile. Elegant, light, and delicately refined, ICE Mimi subtly enhances the wrist with understated modern charm – perfect for those who appreciate simplicity with character.
Founded in Bastogne, Belgium, in 2007. ICE-Watch has grown into one of the world’s most recognizable and accessible watch brands, available in over 55 countries worldwide.
The brand offers a diverse portfolio that includes silicone, digital, connected, and Swiss-made watches.
In Malaysia, Ice-Watch is exclusively distributed by Time Zone Sdn Bhd, the watch division of the Habib Group, and currently operates 11 stores nationwide and maintains a strong digital presence, making contemporary and luxury timepieces easily accessible to Malaysian consumers.
The event concluded with a product experience session, allowing guests to explore the new collections up close.
