Hyundai Motor Malaysia, the newly formed Malaysian entity under Hyundai Motor Company, has launched three new car models: Staria, Tucson and Santa Fe, marking a new era of mobility for the brand in Malaysia.
The launch signals the beginning of a new chapter for Hyundai in Malaysia, with a product lineup shaped by local demand for family-ready MPVs, versatile SUVs and feature-rich vehicles designed for modern Malaysian lifestyles.
“Each model was chosen with purpose – to offer more space, smarter technology, and a safer, more connected driving experience that aligns with the everyday demands of Malaysian drivers,” said Hyundai Motor Malaysia managing director Jahabarnisa Haja Mohideen at the grand launch on July 2, 2025 at the Malaysia International Trade and Exhibition Centre, Kuala Lumpur.
Hyundai Motor Asia Pacific president Sunny Kim echoed this sentiment: “This dynamic product lineup reflects our commitment to delivering innovative, customer-centric mobility solutions tailored to local needs. As Malaysia continues to grow in strategic importance within our regional vision, the launch of Hyundai Motor Malaysia marks a significant step in strengthening our presence across Asean.”
The Staria, Tucson and Sante Fe are priced starting from RM179,888, RM143,888 and RM225,000 respectively.
The Staria, with its spacious interior and futuristic aesthetic, is designed to accommodate a broad range of customer needs, from large families to executive transport and lifestyle use. It is available in three variants, Style (10-seater), Prime (10-seater) and Prestige (7- and 10- seater).
The new facelift Hyundai Tucson features a striking, sporty new design and significant upgrades to its cabin, connectivity, and powertrain offerings. It introduces a hybrid variant for the first time in Malaysia. It is available in four variants: Style, Prime, Prestige and HEV Prestige, with different powertrains and specifications.
The all-new Santa Fe reinterprets the brand’s flagship SUV with a bold, upright design, modern proportions and class-leading versatility. It will be available in 6 and 7-seater configurations, catering to Malaysian families who seek flexible space, premium features and advanced safety as part of their everyday drive.
Young Lee, the executive vice president of Hyundai Motor Company’s Global Operation Division said the launch of Hyundai Motor Malaysia isn’t merely a structural shift, but a commitment to delivering world-class service, quality and care directly to customers in Malaysia.
“As a global brand, we are focused on building meaningful ownership experiences that reflect Hyundai’s core values of innovation, trust, and customer-first thinking.
“We look forward to supporting our customers here with greater responsiveness, elevated service standards, and products that truly meet their needs,” he said.
South Korea’s Ambassador to Malaysia Yeo Seung-bae commended Hyundai’s dedication to innovation and customer-centric values, the hallmarks of Korean industrial excellence.
He expressed optimism that Hyundai’s efforts to bring its next generation of products and customer care experiences to Malaysian drivers will deepen bilateral ties, foster greater collaboration and deliver meaningful value to communities across both nations.
To celebrate its direct entry into the Malaysian market, Hyundai Motor Malaysia is offering exclusive benefits to its new and existing customers. The first 100 customers will enjoy free service maintenance for up to eight times, inclusive of labour and parts.
Hyundai is also reaffirming its commitment to exceptional customer care as all new vehicles will come with an 8-year or 160,000 km warranty and free maintenance labour of up to four times.
For more information, visit Hyundai Motor Malaysia website at https://www.hyundai.com/my
