Chinese New Year (CNY) is just around the corner.
To celebrate the festive occasion, Carlsberg recently launched its Chinese New Year 2023 campaign themed ‘Brewing Prosperity Together’ to bring smoothness and prosperity to reunions with its exclusive artist edition cans and bottles in the Year of the Rabbit.
Created by multi award-winning illustrator Feifei Ruan, the creative and illustrious visual storytelling truly captures CNY’s oriental charm.
Feifei Ruan’s design concept of a spring wonderland depicts eight magical rabbits transformed from the golden liquid of Carlsberg premium brew gathering in the beer forest and bringing along with them happiness, wellness and prosperity as they reunite.
The piece is also embellished with koi fishes, to signify luck and good fortune, flying swallows that welcome the spring and new beginnings as well as dragonflies for harmony, prosperity and good luck.
Intertwined within the elements are also gold coins and blooming peonies symbolising wealth and prosperity to usher in new beginnings.
“At Carlsberg, this CNY is all about celebrating reunions and prosperity. Our CNY-themed artist edition packaging this year is widely available and celebrated across China, Singapore and Hong Kong, as well as here in Malaysia.
“To us, ‘Brewing Prosperity Together’ represents our hopes and best wishes for all our consumers across the region so that together, we may have an auspicious 2023 filled with smoothness, prosperity and happiness,” said Carlsberg Malaysia managing director Stefano Clini.
The ‘Brewing Prosperity Together’ artwork is wrapped across both cans and bottles.
The design on Carlsberg Danish Pilsner signifies prosperity, while the illustration on Carlsberg Smooth Draught seeks to deliver a smoother year ahead, making these Carlsberg brews the perfect choice for celebrating the festivity and for enjoyment during get-togethers with family and friends.
From December 1, 2022 to February 28, 2023, consumers can get their hands on these CNY artist edition designs and other exclusive merchandise and promotions with purchase of Carlsberg Smooth Draught and Carlsberg Danish Pilsner.
The campaign offers consumers rewards in the form of premium collectibles and ang pows, which also carry the same creative illustrations on the artist edition packaging, premium gifts for family reunions and eWallet credits.
Shoppers who purchase any two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught plus a carton of any premium brands (Somersby Cider Assortment, 1664 Blanc, 1664 Rosé, Connor’s Stout Porter or Asahi Super Dry), will be able to redeem a Neoflam Fika stockpot worth RM275.
To get a two-piece Neoflam smart seal set worth RM60, consumers need to only purchase any six sets of 4-can packs or 24 cans of 1664 Blanc/1664 Rosé, Asahi Super Dry, Carlsberg Special Brew or Connor’s Stout Porter.
For Sabah and Sarawak, any purchases of two cartons of Carlsberg Danish Pilsner or Carlsberg Smooth Draught, inclusive of a carton of premium brands, will reward consumers with a three-piece Neoflam smart seal set worth RM84.
Exclusive to 99 Speedmart in West Malaysia, shoppers can redeem an artist edition mug with purchase of one carton of either Carlsberg Danish Pilsner or Carlsberg Smooth Draught, together with a 12-can pack of 1664 Blanc.
Consumers who spend a minimum of RM288 on selected Carlsberg products at participating supermarkets/hypermarkets nationwide, will stand a chance to ‘Drum and Win’ themselves up to RM388 Touch ‘n Go eWallet credit.
Additionally, contestants can also walk away with a 4-can pack of either 1664 Blanc, 1664 Rosé, Somersby Apple Cider, Somersby Passion Fruit & Orange Cider, Connor’s Stout Porter or alcohol-free Somersby Apple 0.0.
In convenience stores, consumers can ring in some prosperity by winning up to RM388 in Touch ‘n Go eWallet when they purchase RM20 worth of Carlsberg Malaysia products.
Touch ‘n Go eWallet credit of up to RM888 is also up for grabs in bars and pubs with purchase of one tower, two buckets, six full pints, 10 half pints or 10 mugs.
Over at selected food courts and eateries, special CNY Celebration Nights have been scheduled with lion dance performances, singing performances and ‘Drumming Prosperity Together’ activities where consumers can ‘Drum and Win’ Touch ‘n Go eWallet credits to ring in the New Year.
As a special bonus throughout the CNY campaign period, those who collect 12 limited-edition big bottle caps of any Carlsberg Danish Pilsner, Carlsberg Smooth Draught or Carlsberg Special Brew will be able to redeem an exclusive glass container and be in the running to win the grand prize of RM2,888 cash Ang Pow.
For more information on Carlsberg’s Chinese New Year celebrations, promotions and locations, visit www.carlsbergcny.com.my or follow @CarlsbergMY on Facebook at www.facebook.com/CarlsbergMY
Carlsberg advocates responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.
