Global nutrition company Herbalife Nutrition has launched a new high-protein premix coffee drink, its first functional coffee mix, in Malaysia.
The global nutrition company said the High Protein Premix Coffeecontains 15 grams of protein, but only 80 calories per serving, and offers an alternative which can provide high protein and health benefits to the popular iced coffee beverage commonly available at cafes and local eateries.
The new coffee drink comes in two flavours – Café Latte and Mocha.
Herbalife Nutrition Malaysia and Singapore senior director and general manager Steven Chin said there has been a rising demand for healthier diets and functional consumption driven by more health-conscious consumers in the transition to the endemic phase.
“Our High Protein Premix Coffee is specifically designed for consumers who love the energetic burst from coffee, but are looking to reduce the calories, fat and sugar that come with many of the readily-available cafe options,” he said.
Chin added, “While many of us start our day with a cup of coffee, we may not spend much time thinking about its nutritional content. This can lead to Malaysians having coffee drinks that are high in sugar and fat on a regular basis can increase the risk of non-communicable diseases such as obesity and diabetes. Through our High Protein Premix Coffee, we aim to bring the best of both worlds for consumers to get their coffee fix while enjoying its nutritional benefits.”
The launch of the High Protein Premix Coffee also caters to the growing needs of the Asia Pacific market that is anticipated to consume more coffee between now and 2024.
According to Market Research, the Malaysian instant coffee segment is forecast to register a growth rate of 7.21% per year from 2020 to 2025. Also, Herbalife Nutrition’s recent breakfast survey of over 5,500 people in 11 Asia Pacific markets revealed that coffee is one of the more consumed breakfast beverages in Malaysia daily.
Each serving of Herbalife Nutrition’s High Protein Premix Coffee contains 15 grams of protein, 80 calories and 80mg of caffeine. Easy to make in a matter of seconds, consumers add two scoops of the drink mix to water, shake and pour over ice to experience a delicious and refreshing beverage to power them through the day.
