Heineken has teamed up with electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia.
The cross-genre, cross-culture platform allows fans of different cultures, tribes, and music preferences to come together to expand their music tastes.
The campaign features four local artists – two from Vietnam and two from Malaysia who will refresh The Chainsmokers’ hit songs in their own distinctive styles.
Representing Malaysia is trilingual rapper Yunohoo who will perform alongside singer-songwriter NYK.
By refreshing these popular songs, Heineken hopes to introduce more fans to broader musical genres. As the campaign’s grand finale, The Chainsmokers will headline a pair of concerts in Asia for fans along with the four local artists.
Yunohoo and NYK will perform their refreshed renditions alongside The Chainsmokers at the Heineken Refresh event to be held in Genting Highlands on December 9, 2022. Joining them at the concert will be local DJs BATE, Blink and Julian.
“With the Refresh Your Music, Refresh Your Nights campaign, we want to echo Heineken’s belief that life tastes better with an open mind, whether it is in social situations or music tastes.
“We are very excited to have The Chainsmokers and four equally talented Asian artists come together to create this music experience for Heineken fans,” said Heineken APAC brand director Rajeev Sathyesh.
The Chainsmokers said the Heineken’s Refresh Your Music, Refresh Your Nights campaign resonates with them because they have always believed that music has the power to break any barriers.
“We are thrilled to be a part of Heineken’s Refresh Your Music, Refresh Your Nights campaign. We are excited to perform with some of the most well-loved artists from the region and introduce people to new genres of music,” they said.
Meanwhile, fans in Malaysia can experience the Heineken Playlist Refresher on Spotify hosted on www.refreshyourmusic.com, which allows them to co-create a playlist with a friend to discover new genres of music.
From October 19 onwards, fans can also register on the event page here to receive exclusive invites to the Heineken Refresh event in Genting Highlands. The invites to the event will be given on a limited and first-come, first-served basis.
In November, fans can vote for their favourite refreshed rendition by the local artists on the Refresh Hub. By voting, these fans also stand to win VIP passes to the Heineken Refresh event.
Heineken and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Heineken advocates responsible consumption and urges consumers to #EnjoyResponsibly. When you drive, never drink.
