Heineken Malaysia once again secured four awards at the Putra Brand Awards and Putra Aria Brand Awards recently.
The brewer celebrated success with Heineken, Tiger Beer and Guinness claiming Gold at the Putra Brand Awards.
Simultaneously, Edelweiss was awarded Bronze at the Putra Aria Brand Awards, marking the brand’s second consecutive win since its launch in Malaysia.
These accolades bring the company’s total award tally to 47, where the brewer shines as a key player in the Malaysian beverage industry.making its reputation for excellence.
Martijn van Keulen, managing director of Heineken Malaysia, said the awards and recognition they received are a testament to the relentless hard work and unwavering dedication of their entire team.
“Our consumers are the reason that we do what we do, and we are incredibly grateful for their continued trust and support for our brands.
“As we celebrate these wins, we remain committed in our purpose of brewing the joy of true togetherness, to deliver memorable experiences that resonate with our consumers.”
Willemijn Sneep, marketing director of Heineken Malaysia said, “Last year we introduced two new additions to our portfolio – Tiger Soju Flavoured Lager and Edelweiss Peach – as we take pride in enabling our consumers to create new experiences.
“Looking ahead, our focus remains on crafting innovative campaigns that excite and inspire our fans, ensuring that every engagement brings them closer to the brands they love.”
The company’s unique and attention-grabbing campaigns and product launches that stood out in the market contributed to its success in 2024:
Heineken introduced the “Gong Hei Filter” campaign that played on the word ‘Hei’ (happiness in Cantonese), and transformed the ‘Hei’ on their cans into vibrant Chinese New Year greetings, celebrating happiness and connection.
The brand also brought back its global music platform “Refresh Your Music, Refresh Your Nights” with the Heineken Fresh List – a digital hub for discovering new music and making connections.
Heineken 0.0 also partnered with Formula 1 world champion Max Verstappen to reinforce the message, “When You Drive, Never Drink.”
Tiger Beer launched the Tiger Soju Flavoured Lager, inspired by the global K-culture wave and created for consumers looking for a new taste experience.
During the Chinese New Year, Tiger Beer introduced the “Cheers to a Bolder Tomorrow” campaign, calling for consumers to recognise their achievements and set bold ambitions. Additionally, it celebrated local street food culture through its Tiger Crystal Food Festival, which has been supporting local vendors since 2015.
Guinness brought back the fan-favourite “Our Day to Remember” campaign for St. Patrick’s Day and hosted Premier League viewing parties that brought football fans and Guinness lovers celebrating the beautiful game and the beloved stout.
Meanwhile, Edelweiss introduced its new variant, Edelweiss Peach, through the “Feel the Peach” campaign, offering fans a refreshing taste of wheat beer and a hint of peach.
At the 2023 Putra Brand Awards and Putra Aria Brand Awards, Heineken Malaysia won four awards, with Heineken and Tiger Beer receiving Gold awards, and Guinness secured a Bronze medal; while Edelweiss received a Bronze award at the Putra Aria Brand Awards.
Heineken advocates for responsible consumption and encourages consumers to enjoy responsibly and not to drink and drive through its commercial and marketing activities.
Heineken Malaysia’s products are strictly for non-Muslims aged 21 and above only.
For more information, visit www.heinekenmalaysia.com.
