Heineken has launched its “When You Drive, Never Drink” (WYDND) campaign, featuring F1 champion Max Verstappen, through a series of brand films and the launch of Player 0.0, a mobile and sim racing competition.
Player 0.0 underscores Heineken’s dedication to offering unique and memorable experiences while conveying the message that “The best driver is the one who is not drinking,” unless it is the zero-alcohol product, Heineken 0.0.
This crucial message was brought to life in a compelling brand film featuring Max Verstappen, the three-time Formula 1 world champion and ambassador for the WYDND campaign.
Heineken has always taken a fresh perspective on enjoyment, advocating for fun that is both safe and responsible. For designated drivers, Heineken 0.0 offers the same great taste of Heineken beer without the effects of alcohol, promoting responsible behavior and helping to combat the issue of drunk driving.
“At Heineken, we believe that fun and safety go hand in hand, which is why we are excited to launch Player 0.0. This initiative is part of our ongoing commitment to promoting responsible drinking,” said Heineken Malaysia Berhad marketing director Willemijn Sneep.
“Player 0.0 allows us to deliver our message in a contemporary way by utilizing digital platforms and interactive gaming. By incorporating our message into a mobile and sim racing competition, we hope to engage millennials and tech-savvy audiences to emphasize the importance of safe driving in a manner that truly resonates with their everyday lives.”
Player 0.0 is set to be an exciting competition as Heineken embarks on the search for the nation’s first Malaysian Player 0.0.
Participants can qualify for the title through both online and on-ground events, showcasing their safe driving skills to achieve high scores.
The competition offers an opportunity for the Malaysian champion to sim race with other international Player 0.0s and meet three-time Formula 1 world champion Max Verstappen.
Adding to the excitement, the second and third place winners will also be rewarded with tickets to the Formula 1 Singapore Airlines Singapore Grand Prix.
Join Player 0.0 through this link or visit participating outlets. For more information visit the campaign website.
Alongside the main Player 0.0 competition, Heineken further drives the WYDND message through outlet activations nationwide. At participating outlets consumers can try out Player 0.0 and qualify for the Malaysia Final, standing to win prizes with high scores. Designated drivers can enjoy a night of fun by achieving the highest Player 0.0 score and clearing a breathalyzer check, with the ultimate reward being winning a driving experience with a luxury SUV.
Nationwide, consumers also stand to win passes to the Formula 1 Singapore Airlines Singapore Grand Prix when they purchase Heineken or Heineken0.0.
The campaign will culminate in a grand finale on August 24 and 25 where the Malaysian Player 0.0 champion will be crowned followed by a viewing party in conjunction with the Formula 1 HeinekenDutch Grand Prix.
Heineken is bringing a viewing party that weaves together moments of excitement and flavors of freshness. It’s a celebration where guests connect over the exhilarating world of Formula 1 and the refreshing taste of Heineken.
Heineken and Heineken 0.0 and all promotions are for non-Muslims aged 21 and above only.
For more information and updates, visit the website at https://www.heineken.com/my/en/home or follow Heineken on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
