The Heineken Player 0.0 Malaysia finals on August 25, 2024 ended when Chong Kai Chang became Malaysia’s first ever Player 0.0 champion.
Chong battled it out with 19 other top finalists to become the top finisher in the sim racing competition held at Piazza, Pavilion Bukit Jalil in Kuala Lumpur
Chong will represent Malaysia at the global finals in Madrid, Spain, held during the Gamergy Esports & Gaming Festival, and meet three-time Formula 1 World Champion Max Verstappen.
The Player 0.0 Malaysia finals brought together F1 fans and gamers to celebrate Heineken’s “When You Drive, Never Drink” message with sim races, live music and a live screening of the Dutch Grand Prix.
The venue was transformed into a Grand Prix paddock experience with F1-themed engagements.
Guests enjoyed Heineken 0.0 and got to witness firsthand the impressive gameplay between the finalists who went wheel-to-wheel on the sim.
Making it more than just the race, live music performances from favourite local DJs such as Blink, Jovynn, Mister Rodrigo, Pitch Shift and Shwan Zod, featured F1-themed sounds within their setlist that transformed the venue, giving fans a refreshing watch party experience.
“Heineken has always been about bringing people together by providing refreshing experiences, and what better way to do that than with our Player 0.0 initiative.
“As a beer brand that promotes responsible consumption, we want to drive the WYDND messaging through unique and innovative ways with mobile and sim racing.
“Our goal is to inspire consumers to enjoy responsibly and emphasise that the best driver is the one who is not drinking unless it’s a Heineken 0.0,” said Heineken Malaysia Bhd marketing director Willemijn Sneep.
Since June, over 1,500 participants tried their hand at the game, resulting in 50,000 game plays, and the search ended with the top 20 racers from the leaderboard invited to the Player 0.0 Malaysia Finals.
Heineken and Heineken 0.0, and all promotions are for non-Muslims aged 21 and above only.
For more information, visit Heineken website at https://www.heineken.com/my/en/home or its official social media channels Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
