Safi, Malaysia’s No.1 halal beauty brand is strengthening its commitment to women’s education as the company announced the recipients of its second annual Biasiswa Siswi Safi Scholarship Programme, distributing up to RM1,000,000 in educational funding to 25 outstanding female students.
Each scholarship recipient will receive financial support of up to RM40,000 to pursue higher education at public universities.
The scholarship awards ceremony was held at the Sime Darby Convention Centre, Kuala Lumpur on Dec 18, 2025.
The programme was established with the understanding that countless talented Malaysian women face significant barriers including financial constraints, family responsibilities and societal expectations that could interfere with their academic aspirations.
Through the Biasiswa Siswi Safi Scholarship Programme, SAFI reaffirms its commitment in ensuring that deserving students are not held back from pursuing their educational goals.
This year’s programme received over 20,700 applications, approximately 21 times more than the previous year, underscoring the substantial and growing need for educational support among Malaysian women.
“Safi believes that true beauty extends beyond what meets the eye – it emerges from confidence, knowledge and the opportunities that shape a woman’s future.
“We are dedicated to women’s development because we’ve seen time and time again that when a woman is empowered with opportunity, she doesn’t merely transform her own life. She uplifts her entire family and community,” said Safi brands and insights specialist Kazlina Mohd Kassim.
She said seeing these young women achieve their dreams makes every effort worthwhile.
“The Biasiswa Siswi Safi Scholarship is about more than providing financial assistance, it’s about investing in potential and creating pathways where none existed before.
“Each of these 25 recipients has shown extraordinary resilience and ambition. They’ve proven they have what it takes to succeed and we are proud to stand beside them as they write the next chapter of their stories,” she added.
Following the programme’s launch in March 2025 through Safi’s Raya film, thousands of applications were received from eligible Malaysian female students aged 18 to 25 with a minimum CGPA of 3.0.
These 25 outstanding scholars were selected through a rigorous multi-stage assessment, including creative video submissions and an intensive bootcamp evaluating leadership, communication and critical thinking skills.
Nur Qaidatul Anira Abdullah Suwandy from University Malaysia Sarawak was among the 25 selected students who require financial assistance to pursue their tertiary education in local universities.
“This scholarship means everything to my family and me. The financial relief will allow me to pursue my goal of pursuing higher education and has also stood as validation that our dreams matter, that the potential of young Malaysian women is recognised,” she said.
“Thanks to the Biasiswa Siswi Safi Scholarship Programme, I can now fully concentrate on my studies without the burden of financial stress. I am determined to make the most of this incredible opportunity,” she added.
The scholars are not contractually bound to Safi after graduation. Instead, they are offered a holistic pathway to success through value-added career development opportunities such as internships and priority consideration for Safi’s Management Trainee Programme, allowing them to focus fully on building their futures with confidence and independence.
