Heineken Malaysia Berhad has launched the new Guinness Draught in a Can that offers the same smooth and creamy texture of a pub-poured pint.
Guinness Draught is traditionally served only in pubs but Guinness lovers can now enjoy their favourite draught in the comfort of their own home with Guinness Draught in a can.
This latest addition to the Heineken Malaysia Berhad portfolio is made from roasted barley, malt, hops, yeast, water and a special nitrogen widget.
The revolutionary Guinness widget, the first in the world, uses an ingenious nitrogen filled capsule that surges with bubbles when the can is opened, giving it a perfectly smooth and creamy beer that is unmistakably Guinness.
The Guinness widget is unique as it makes the process of pouring Guinness Draught in a Can simple, involving four easy steps: crack open a chilled can, tilt the glass at 45˚, fill to the top and enjoy.
80 selected fans who participated in St. Patrick’s Festival in March were rewarded with Guinness Home Party Kit that included samples of Guinness Draught in a Can, making them among the first Malaysians to try it.
“We are excited that Guinness Draught in a Can is finally available for Malaysian fans to enjoy. As Guinness has always encouraged fans to spark magical moments together, this innovative product gives them the opportunity to do so wherever they are.
“Perfect for the days when they want to create new memories together outside of the pub, Guinness Draught in a Can recreates the look and taste of a freshly poured Guinness from the draught tap. Except now, providing a different drinking experience for them,” said Guinness Malaysia marketing manager Shaun Lim.
Guinness Draught in a Can can now be purchased from selected 7-Eleven outlets and premium grocers across Peninsular Malaysia, as well as on Drinkies. The stylish cans that embody the bold Guinness colour palette of black and gold are available in 440ml single, four’s and 24 can packs.
