Greece’s iconic beauty brand Fresh Line has opened its very first store at Sunway Pyramid shopping mall in Subang Jaya, Selangor marking the brand’s debut in the Malaysian market.
The brand offers over 300 natural, handcrafted skincare, haircare and body care products, utilising over 90% plant-derived ingredients that help to enhance natural beauty.
Raj Kumar, the director of Fresh Line Malaysia stated during the official launch event: “We are proud to bring Fresh Line’s legacy of natural luxury to Malaysian consumers. Our first store at Sunway Pyramid marks the beginning of our journey to bring beauty that is pure, purposeful and deeply connected to nature. This store is just the beginning – we’re excited to grow our presence across Malaysia.”
The new store brings to life the brand’s cheerful, signature yellow with a vibrant, aromatic and welcoming atmosphere.
Visitors can enjoy tailored skincare and haircare consultations, along with a sensory shopping experience brimming with captivating aromas and indulgent textures.
“Fresh Line is more than a beauty brand – it’s a celebration of nature, well-being and self-care. Malaysia’s vibrant culture, appreciation for natural remedies and growing love for conscious beauty make it the perfect home for us in Asia.
“We are excited to introduce Malaysians to a skincare experience that is both effective and sensorial, deeply rooted in Greek beauty traditions” said Fresh Line Greece marketing director Giota Ntarachani.
Founded in Greece in 1992, Fresh Line specializes in natural cosmetics, drawing inspiration from ancient Greek herbal therapy and traditional family recipes. The brand offers a range of products for face, hair and body, all made with over 90% natural ingredients. Each product delivers a sensorial experience, blending ancient recipes with modern science and natural luxury.
The brand operates its own 6,000m² bioclimatic production plant in Greece and an extensive network of 750 points of sales in 10 international markets.
For more information, visit Fresh Line Malaysia website https://freshline.my/
Fresh Line Sunway Pyramid
Ground Floor, Lot G1.125C,
Oasis Avenue, Sunway Pyramid,
No.3, Jalan PJS11/15,
Bandar Sunway, 47500 Petaling Jaya
