After a two-year hiatus, Heineken Malaysia Berhad’s Star Academy is back in action in the search for Heineken Star Bartender 2022 Malaysia.
Bartenders are invited to join the competition to win a five-star Langkawi getaway.
The Heineken Star Quality programme under the Star Academy’s agenda aims to equip bartenders in Malaysia with star quality training through an immersive learning experience.
Star Academy was established by Heineken Malaysia to provide professional training to business partners and bartenders by equipping them with skills in the areas of product history and knowledge, technical know-how, as well as responsible serving and retailing.
Besides training, competitive selections are also held to identify the best bartenders in the country. From participating outlets nationwide, top performers will then be chosen for the national finals after rigorous theoretical and practical assessments.
Heineken Malaysia sales director Vasily Baranov said they remain enthusiastic and committed to deliver the best service and experiences to their consumers and customers.
“Due to the pandemic, we had to suspend all Star Academy programmes for the last two years. We’re excited to announce that Star Academy is back this year with our flagship Heineken Star Quality programme, and we are thrilled to get back to training bartenders across Malaysia to deliver the perfect Heineken serve,” he said.
Bartenders are invited to undergo training on the art of bartending, to understand the history and origin of Heineken as well as the ingredients that go into the brew.
Ultimately, these bartenders will grasp the Heineken Star Serve, the five-step pouring ritual comprising rinse, pour, skim, check and serve to create the perfect pint of Heineken.
Heineken Star Quality aims to give bartenders an immersive experience, engaging the five senses of sight, smell, sound, touch and taste.
The training will empower the bartenders with newly acquired skills, allowing them to earn their credentials in serving the perfect pint of Heineken.
As a result, Heineken fans in Malaysia will be able to enjoy the authentic Heineken quality and experience when they order their favourite Heineken.
The Heineken Star Quality training will be held in seven different regions in Malaysia including Penang, Perak, Johor, Sabah Sarawak and two locations in the Klang Valley.
After the training sessions, participants will undergo both theory and physical test, with their product knowledge and bartending skills being put to the test and graded.
Participating outlets will also receive a Star Academy 2022 plaque in recognition of their participation.
The Heineken Star Bartender 2022 Malaysia champion will be crowned at the finale on June 3, 2022. The champion will walk away with a 3D/2N all-expenses-paid Langkawi getaway for both the bartender and the bar owner with their plus-ones.
Additionally, all finalists will receive a Heineken Star Quality Recognition pin – a gold pin for the champion, a silver for the runner up, and a bronze pin for each of the remaining finalists.
Heineken Star Serve 2019 winner Jack Loh from Ipoh represented Malaysia at the Heineken Global Bartender Finals 2019 in Amsterdam
To sign up for the Heineken Star Quality programme, bartenders at participating Heineken outlets including restaurants, pubs and bars may register their interest at the Star Academy website (www.star-academy.heinekenmalaysia.com) starting March 30, 2022.
