Local food tech company GoodMorning Global Group (GMG) has officially launched the country’s first dry-mix complete nutrition plant-based meat named WonderMeat, at Renaissance Kuala Lumpr Hotel on Nov 16, 2023.
The company expects WonderMeat will serve the growing global demand for plant-based food alternatives.
The innovative product, which comes in powder form and primarily composed of soya and pea, has been listed in the Malaysia Book of Records.
The WonderMeat is high in protein and dietary fibre, enriched with CaHMB and 28 types of vitamins and minerals.
Wong Shu Qi, the Member of Parliament for Kluang and guest of honour stated during the launch event: “I am confident that Malaysia’s alternative protein products like WonderMeat, will be able to make headways in the global market and compete strongly with the more established brands, while inspiring the further development of sustainable food solutions.”
GMG’s founder and executive chairman Dato’ Dr Lim Sin Boon said: “We firmly believe that food technology holds unlimited potential, paving the way for a healthier and more fulfilling life. Thus, Wondermeat isn’t merely a food product, it’s a leap towards a sustainable future.”
He added: “Our commitment to wellness has led to the creation of a delicious, affordable culinary experience that provides sufficient and balanced nutrition plant-based protein for our daily needs.”
WonderMeat was developed to replicate the taste and texture of animal meat, not only giving vegetarians and vegans broader options in food choices, but also a revolution that will fundamentally change the way people perceive meat by transforming the meat industry into a plant-based one, thereby reducing the dependency on animal protein to achieve food security and climate goals.
