Getting ready for the ultimate foodie experience at Tiger Crystal Food Festival

This September, fans can look forward to the ultimate foodie experience alongside an array of exciting food-themed experiences at the Tiger Crystal Food Festival.

Get ready to experience a myriad of culinary adventures at the Tiger Crystal Food Festival taking place at 1 Utama shopping mall in Petaling Jaya this Sept 5-8, 2024.

The brand is bringing together Malaysia’s favourite food vendors such as Donut Plan, Isan Kaya, and Yat Sing Smokehouse to be enjoyed with the refreshingly light taste of Tiger Crystal beer.

The Tiger Crystal Food Festival will take place at the mall’s ground floor forecourt, open car park (near Aeon Supermarket) from 5pm till 11pm on Sept 5-6, 2024 (Thu – Fri), and from 12pm till 11pm on Sept 7-8, 2024 (Sat – Sun)

The festival will feature four curated Food Zones. Each zone will represent different food experiences and cuisines – all of which pair perfectly with Tiger Crystal beer.

Guests can enjoy a scrumptious hearty meal from Yat Sing Smokehouse at the Tiger Crystal Food Festival.

The four food zones at the Tiger Crystal Food Festival:

  • Tiger Crystal x CU Mart: Explore a vibrant mix of convenience store favourites, offering a customizable and fun experience that adds a twist to everyone’s beloved grab-and-go bites.
  • Foodie Lane: This high-energy space brings together street food from around the world, featuring everything from Japanese Ramen to Mexican Tacos, alongside local Malaysian delights.
  • Supper Club: Experience the intimacy and interaction of counter-dining without the price tag. Here, some of KL’s most talented chefs will showcase their skills and personalities, engaging with diners one-on-one.
  • Dessert Bar: Inspired by North Asian dessert bars, this whimsical and playful space offers a variety of desserts that not only pair perfectly with Tiger Crystal but are also crafted with the beer itself as a base ingredient.

Guests will also be treated to exciting food-themed games with exclusive Tiger Crystal merchandise to be given away and electric performances.

Registrations are now available at https://tigercrystal.tigerbeer.com/events/food-festival.

Those who register before Sept 5, 2024 will be able to redeem a free bottle of Tiger Crystal (325ml) at the event, available until stock last.

The Tiger Crystal Food Festival is part of a larger Tiger Crystal campaign which kicked off earlier this year. In July, the Tiger Crystal Supper Club event brought together 50 individuals named Crystal for a celebration of food and friendship with Tiger Crystal at SOULed Out Hartamas, Kuala Lumpur.

For more information, visit tigercrystal.tigerbeer.com, or the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/.

The Tiger Crystal Food Festival, Tiger Beer, and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger Beer advocates responsible consumption and urges consumers to not drink and drive.