Futuromic Photo AV Sdn Bhd has launched the latest model of the Ricoh GR series, the GR IV, at Sunway Pyramid, Subang Jaya on Sept 12, 2025.
The new model marks the first major upgrade to the GR line in recent years, setting a new standard in compact digital photography with enhancements in speed, performance and user experience.
“The launch of the Ricoh GR IV is not just a product milestone, but a cultural moment for the photography community.
“Futuromic is proud to bring this latest GR model to Malaysian photographers who have waited patiently for the next evolution of their favourite street camera,” said Dato’ Billy Lai, business development director of Futuromic Photo AV, a leading photography, imaging and visual products distributor in Malaysia and the distributor of Ricoh imaging products.
Lai added, “More importantly, this launch reaffirms our long-term commitment to cultivating an inclusive, dynamic imaging community built around creativity, storytelling, and shared experience.”
A cult favourite among street photographers and creative professionals around the world, the GR-series has built its reputation on blending exceptional image quality with fast, intuitive operation, all in a pocket-sized form factor.
The new GR IV continues this legacy, now equipped with a newly developed 25.74-megapixel APS-C CMOS sensor, a re-engineered 18.3mm f/2.8 GR lens, and a host of improvements that elevate responsiveness, stability, and usability.
The GR IV features Ricoh’s GR Engine 7, delivering richer gradation, reduced noise, and high-sensitivity shooting up to ISO 204800. The enhanced five-axis in-body stabilisation mechanism enables sharper handheld shots, while the upgraded autofocus system and optimised start-up sequence allow photographers to shoot in just 0.6 seconds, the fastest in GR history.
The GR IV also includes a redesigned magnesium alloy body, improved grip ergonomics, and a high-definition 3.0-inch LCD monitor with outdoor visibility enhancements.
A new Cinema image mode and expanded Snap Distance-Priority AE exposure settings provide users with more creative control, while built-in Bluetooth and Wi-Fi support seamless mobile connectivity through the new GR WORLD app.
The launch event featured hands‑on demonstrations highlighting the new Ricoh GR IV’s innovative feature and capabilities, allowing attendees to experience it first-hand.
Other highlights from the event included photo walks and opportunities for attendees to engage with Ricoh GR photographers and experts.
The successful launch event underscores Futuromic’s ongoing dedication to not just distributing imaging gear, but also cultivating an active community where creativity and connection go hand in hand.
The Ricoh GR IV is now available at Futuromic’s authorised dealers, as well as its online channels. All units come with Futuromic’s full local warranty and after‑sales service network.
Retailers and partners who wish to place advance orders or require further information may contact their respective Futuromic sales representative or reach out directly via email at b2b@futuromic.com or phone at +603-6156 6633.
