Malaysian-born stand-up comedian Nigel Ng’s fried rice restaurant, Fuiyoh! It’s Uncle Roger, has announced the opening of its second outlet in Malaysia.
The official opening at MyTOWN Shopping Centre in Kuala Lumpur was held on Dec 15, 2024, with Nigel Ng’s character of Uncle Roger himself officiating the ceremony.
The third outlet at IPC Shopping Centre in Petaling Jaya is slated for Dec 21 grand opening, with its soft launch on Dec 16, bringing its signature ‘wok hei’ flavours to more food enthusiasts across the Klang Valley.
The success of Fuiyoh! It’s Uncle Roger’s first outlet at Pavilion Kuala Lumpur on Sept 11 this year led to the opening of new outlets.
The famous restaurant is expanding its presence in the Klang Valley with one more new outlet slated to open after the start of the New Year 2025 in Central i-City Shah Alam on Jan 11, 2025.
In conjunction with these expansions, FIUR is introducing a new customer-friendly pricing structure.
A FIUR spokesperson commented on the pricing revision: “After considering feedback from the public, we want to make FIUR more accessible to everyone. We’ve implemented these reduced prices while maintaining our signature tasty ‘wok hei’ flavours.
“Additionally, we’ve increased our rice portions since our initial opening.
“We value our customers’ constructive feedback and have worked to accommodate their requests while staying true to our brand promise.”
The restaurant is expanding its menu with exciting new additions including, Gourmet Chicken Sausages, Deep Fried Prawns, upcoming festive specials (to be announced on social media) and new takeaway options for customer convenience.
FIUR’s growth trajectory continues with several new locations in development. It is set to expand further into the northern and southern regions of the country. Upcoming outlets are planned for Johor Bahru and Penang.
Regarding future expansion into other countries or regions, FIUR said the long-term vision is to establish nationwide presence and beyond with countries like India, Philippines, Indonesia and Singapore on the list.
As part of their community engagement programmes, FIUR has partnered with Autism Cafe Project (ACP) in a meaningful collaboration, offering their cookies for sale at FIUR outlets.
All proceeds from this initiative will support ACP’s catering business and future group home development.
