Freshable, the Malaysia meal kit company, partnered with Celebrity Fitness to host Jom Fest, an event in celebration of International Women’s Day with a showcase of its ready-to-cook meal kits at Fahrenheit88 Mall, Kuala Lumpur on March 11, 2023.
The event allowed the brand to showcase its commitment to promoting healthy eating and empowering women to take charge of their wellbeing.
“We’re thrilled to partner with Celebrity Fitness to showcase our healthy and delicious meal plans at Jom Fitness.
“Our goal is to inspire people to make healthier lifestyle choices by providing them with healthy meal options that are easy to cook and nutritionally balanced,” Freshable co-founder and chief executive officer Adeline Tang.
The Freshable’s booth featured its popular Tuna Patty with Green Goddess Salad and Three Cup Chicken with Rice for attendees to taste.
Samples of the snack range of Mocha Coco Protein Bites, Sesame Noir Energy Balls, Chia Matcha Protein Bites, and Choco-Oat-Licious Bar were also offered for those interested for a quick energy-booster before the gym.
In addition to the tastings, participants learned how meal kits work, providing them with a better understanding of this innovative food trend.
Attendees taking part in the survey were given RM10 voucher which allowed them to save on their next meal kit purchase.
Electronic gift cards worth from RM100 to RM500 were also available as an option for those who want to get gifts for their loved ones.
In conjunction with the holy month of Ramadan, Freshable will be featuring 14 special Middle Eastern meal kits with sides and a box of Medjool dates available for purchase from now until April 21, 2023.
Each purchase of the Ramadan meal kit with printed Freshable receipt will stand a chance to get up to 80% off selected Zwilling and Zwiesel’s kitchenware range at Live It Up! store in 1 Utama Shopping Centre, Petaling Jaya.
