Tiger hosted a launch party for their fans with their new Tiger Soju Flavoured Lager at the Tropicana Gardens Mall Convention Centre, Petaling Jaya on May 10, 2024.
The event invited fans to feel the twist with Tiger Soju Flavoured Lager with the latest product in the flavour, Gutsy Grape, uncaging a bold new Tiger experience.
The event, attended by 4,500 fans, featured a slew of curated immersive experiences and live performances by local and international acts headlined by the South Korean rapper Loco performing his top hits for local fans.
Fans also enjoyed a series of live DJ sets by Queen T, Julian and Sherry Alyssa, hip hop performances by the Ban Huat crew featuring Yungkai, S.A.C and Dato Maw, and K-pop dance medleys.
As doors opened to fans, they were in for an evening of exploration and refreshment from experiences and engagements with a twist, to flavour experimentation.
The evening began at a neon-lit tunnel leading consumers into the immersive world of Tiger Soju Flavoured Lager, with the latest product in Gutsy Grape flavour, providing a unique taste experience to consumers.
At the ‘Twist Makeover’ station, fans received complimentary makeovers in experimental styles, colours and accessories to really feel the twist.
Attendees were able to taste exclusive Tiger Soju Flavoured Lager cocktails, mixed with omija berry and ginger flower, and enjoyed Asian snacks from the MiX.Store booth.
Heineken Malaysia Bhd marketing director Willemijn Sneep said with the launch of a product that is bold and lively, they want consumers to be part of the fun by providing them with a space to explore and experiment.
“It was exciting to see the way people expressed themselves playfully, we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist.”
Tiger Soju Flavoured Lager is now available in Gutsy Grape flavour across Peninsular Malaysia in bottles and cans at major supermarkets, convenience stores, minimarts, bars, restaurants and online retail channels, including Drinkies.
For more information on Tiger Soju Flavoured Lager, visit https://tigersoju.tigerbeer.com, as well as the brand’s social media pages at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/.
Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
