Fashionably Modest Asia (FMA) is making its debut from Nov 18 to 20, 2025 at Pavilion Arena, Pavilion Damansara Heights, Kuala Lumpur, celebrating the diversity, inclusivity and quiet strength of modest fashion across ASEAN.
Anchored by the belief that true style lies in comfort, confidence and cultural expression, FMA 2025 is encouraging women of all backgrounds to embrace modest wear that is both contemporary and powerful.
“Fashionably Modest Asia 2025 is about celebrating fashion that empowers women with quiet confidence, while fostering cultural exchange and regional collaboration and it is inspiring to see designers from across ASEAN share their stories and creativity through modest wear that speaks to today’s diverse audiences,” said FMA 2025 lifestyle advisor Andrew Tan at the launch of Fashionably Modest Asia 2025 on Nov 5 at Pavilion Damansara Heights.
Guests can look forward to three days of curated runway shows, designer exhibitions and interactive experiences, all filled with artistry and innovation behind contemporary modest wear.
FMA 2025 redefines what modest fashion means today, and will bring together a line-up of regional designers, brands and creative talents.
The runway showcase will feature collections of fashionable modest looks that balance cultural expression with modern style by renowned stylist Min Luna, collaborating with Malaysian designers such as TACT, Ezzati Amira, Hasz Hisham, Shaz Nash, Afiq M, Bev C, SVG, Huntilanak and Behati.
The lineup also feature leading Malaysian and ASEAN designers, such as SHALS KL, Fuzana Mokhtaza, Sharifah Kirana, Radzuan Radziwill, Maglifestyle, joined by Na Forrer (Brunei), Chris Nick (Philippines), Khaar (Vietnam) and Benang Jarum (Indonesia), highlighting the spirit of cultural exchange, lifestyle diversity and cross-border creativity that FMA 2025 was built to celebrate.
Wardah as the presenter, as well as official makeup and beauty partner, will lead discussions on beauty, makeup artistry and the evolving role of cosmetics in complementing modest fashion through its initiative, themed “The Season Within: Redefining Beauty,” reflecting the brand’s commitment to advancing innovation while also championing local designers and creatives.
Wardah will also introduce its Colorfit range, featuring actress Mira Filzah as the brand ambassador of Wardah Colorfit.
Wardah brings its vision to life by partnering with nine regional designers in a collaboration that unites beauty, fashion, and sustainability. Using deadstock fabrics from their archives, each designer will create two original pieces inspired by Wardah’s seasonal colour palette. The showcase redefines modest wear through creativity, environmental awareness, and Wardah’s Colorfit identity.
There will be makeup demos at Wardah’s booth to feature the Wardah Brave Beauty Icons, including Wardah Colorfit Perfect Glow Cushion and Wardah Glasting Liquid Lip.
“With this collaboration, Wardah is not only celebrating beauty but also empowering local designers by presenting a stage that champions modest fashion in all its creativity and purpose.
“Through the reimagining of sustainable design using color and innovation, this initiative reflects our belief that beauty and fashion can inspire confidence, inclusivity, and a brighter, more responsible future,” said ParagonCorp Malaysia country director Zaireen Ibrahim.
This special slot marks an important milestone in Wardah’s journey to evolve beyond cosmetics – fostering collaborations that amplify cultural expression and place modesty and sustainability at the forefront of fashion innovation.
For more information, visit the Fashionably Modest Asia website at www.fmodestasia.com or their official social pages on Instagram @fashionablymodestasia.
