Fahrenheit88 took home its first ever gold award for its ‘Fahrenheit88 Goes Creative’ campaign at this year’s Malaysia Shopping Malls Association (PPK) Best Experiential Marketing Awards.
The shopping mall in Bukit Bintang, Kuala Lumpur was declared as the Gold Winner for Category A – malls with a nett lettable area of 500,000 sq ft and below at the Awards Gala Dinner held at One World Hotel, Petaling Jaya on October 27, 2022.
The 6-month long campaign delivered a compelling experiential shopping journey through festivals, common area and ambience makeovers, creative pop-ups and displays and Malaysia’s Art is Fair. It was established to attract shoppers who are interested in arts and fashion, music, artisanal and lifestyle creative options.
The campaign garnered substantial and positive attention from media both online and offline while the mall’s footfall increased 30% with more youth shoppers and creative entrepreneurs despite the impact of numerous Covid-19 pandemic lockdown.
Organized by the Malaysia Shopping Malls Association, the Best Experiential Marketing Awards recognizes the nation’s most innovative shopping centres for outstanding achievement in experiential marketing. This year’s awards accepted submissions based on the malls’ marketing programs held from Jan 1, 2020 to July 31, 2022.
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