Etika Sdn Bhd, a leading halal beverage manufacturer, has signed a partnership with MBO Cinemas on Jan 5, 2022.
The partnership will entail MBO Cinemas to be the only movie theatre chain in the country to offer consumers Etika products as a choice of beverage to complement the theatre popcorn.
Consumers will be able to indulge in drinks like Pepsi, Mountain Dew, 7UP, Mirinda, Lipton Ice Tea as well as options like Pepsi Black, a zero-calorie product without compromising on the bold cola taste, as long as they visit MBO Cinemas.
With this partnership in place, consumers can enjoy their favourite movies in the company of their favourite beverages and snacks.
Etika Sdn. Bhd marketing vice president Yee Pek Kuan said the company has always been looking to provide consumers experience that they can thoroughly enjoy.
“With the pandemic, many of us have missed going to the cinema with friends and enjoying popcorn and refreshing drinks while we immerse ourselves with our favourite on-screen characters.
“Our partnership with MBO Cinemas allows us to provide our consumers with the best movie-going experience possible. We hope to be able to bring more value to our customers and make this experience more memorable for them,” she said.
Etika’s beverages will be placed in eight outlets of MBO Cinemas across the country, allowing Etika to strengthen its national footprint and continue to lead in the Fast-Moving Consumer Goods (FMCG) sector.
Etika Sdn Bhd is the official bottler for PepsiCo in Malaysia. The company markets and distributes some of PepsiCo’s global brands such as Pepsi, Tropicana, Mountain Dew, Revive Isotonic, Mirinda, 7UP, Lipton Ice Tea, Gatorade, Sting and Evervess, as well as Kickapoo (a Monarch trademark) and its own range of products which include Wonda Coffee, Goodday Milk, Calpis, Dairy Champ, Hijrah, Chill Asian Drinks and Bleu.
