Mead Johnson Nutrition Malaysia successfully concluded the Enfagrow A+ Brain Speedometer Challenge Grand Finale on Nov 30, 2024, highlighting the role of fast brain processing speed in developing future-ready kids.
The competition, held at Petrosains, The Discovery Centre, Suria KLCC Mall, featured 27 young finalists aged from 1-6 years competed in a fun and interactive test of cognitive abilities.
The top winners in their age categories, each received a RM10,000 education fund to further support their learning journey through options such as an SSPN Edu-Fund, study room makeovers or educational courses.
The role of MFGM in Enfagrow A+ was highlighted for its support of rapid processing speed and cognitive resilience.
Additionally, the COMEL developmental milestone toolkit, first introduced at the Future-Ready A+ Kids Expo earlier this year, enables parents and healthcare professionals to track developmental milestones actively, ensuring children gain the foundational skills for lifelong learning.
Trang La Phuong, nutrition marketing manager of Mead Johnson Nutrition Malaysia, expressed the company’s commitment to child development and parental support.
“At Mead Johnson Nutrition, our mission is to nurture future-ready generations through science-backed nutrition that fuels next-level intelligence in children, helping them become advanced, attentive and adaptable.
“The Enfagrow A+ Brain Speedometer Challenge provides an engaging way for families to see the value of fast brain processing speed and early cognitive screening while showcasing the foundational role of MFGM-enriched nutrition in shaping cognitive resilience and emotional well-being,” she said.
The Enfagrow A+ Brain Speedometer Challenge Grand Finale showcased children’s processing speed in real time, highlighting how quickly and effectively they absorb and respond to information.
“Developing fast brain processing speed is essential during the formative years, as it builds advanced, attentive and adaptable traits – the hallmarks of next-level intelligence and a foundation for resilience.
“Supporting these abilities through proper nutrition, particularly with MFGM and DHA in Enfagrow A+ MindPro, plays a key role in nurturing future-ready children equipped to tackle tomorrow’s challenges,” Trang added.
Prior to the finale, Mead Johnson Nutrition Malaysia hosted the Future-Ready A+ Kids Expo earlier this year, where participants also competed in the Enfagrow A+ Brain Speedometer Challenge, out of the 27 finalists were selected based on their real-time cognitive performance.
The event also featured insights from Prof Cheah Pike See, head of Department of Human Anatomy at Universiti Putra Malaysia, and national Olympian Goh Liu Ying, who highlighted the role of parents and MFGM-enriched nutrition in fostering fast brain processing speed, adaptability and resilience during the critical early years of brain development.
It also served as an inspiring reminder of how parents can actively contribute to their child’s development, fostering traits such as adaptability, focus, and emotional resilience during these formative years.
“The early five years of a child’s life are critical for brain development. During this time, MFGM supports essential processes like myelination and synaptic function, which drive cognitive growth and emotional regulation.
“Nutrition plays a key role in helping children build IQ and EQ, shaping the advanced, attentive and adaptable traits that are the foundation of next-level intelligence – crucial for resilience and success in the modern world,” said Prof Cheah.
Goh Liu Ying, who is Olympic silver medalist in the Rio 2016 Olympics and a Enfagrow A+ mumshared her personal experience on balancing her career as an athlete and her role as a mother, emphasising the importance of resilience, nutrition and active learning in her child’s development.
“As an athlete, I’ve always understood the importance of the right fuel for the body and mind. As a mother, I ensure my child receives balanced nutrition, including products enriched with MFGM. It’s helped my child improve focus, learning, and emotional management, giving them a strong foundation for the future,” she said.
The Enfagrow A+ Brain Speedometer Challenge grand finale marked the culmination of a nationwide initiative, aimed at enhancing children’s cognitive skills while raising parents’ awareness of early nutrition’s role in shaping IQ and EQ.
Each age category winner – 1-2 years, 3-4 years and 5-6 years – received a Grand Prize of RM10,000 to be used for options like an SSPN Edu-Fund, a study room makeover, or enrollment in approved educational courses.
In addition to the top three winners, each took home RM10,000 in prize money, the competition for the three age categories 1-2 years, 3-4 years and 5-6 years, also awarded 24 consolation prize winners, each received RM850 in Toys R Us vouchers.
The three top winners in their age categories at the Enfagrow A+ Brain Speedometer Challenge Grand Finale 2024 were:
| Grand Prize Winner of Age 1-2 Category | Grand Prize Winner of Age 3-4 Category | Grand Prize Winner of Age 5-6 Category |
| Sherlyn Wong | Lim Szuyu | Tan Wei Cheng |
For more information, visit www.enfagrow.com.my.
