Doublemint, Malaysia’s go-to brand for long-lasting, breath-freshening gum, has launched its new campaign bringing freshness back to the streets once again with several public activations this Ramadan and Raya season.

Previously, the brand celebrated Malaysia’s vibrant street food culture, bringing together local flavours and Doublemint’s refreshing mint experience through exciting food trails across central markets and pasar malams.

This time, the ‘Kosong-Kosong Dengan Doublemint’ campaign takes the experience further, embedding itself in the heart of community spaces, from Ramadan bazaars to LRT stations, rest stops and Raya gatherings, bringing freshness and minty coolness by having Doublemint after meals.

Running from March 7-30, the event features a series of public activations to spread fresh vibes and festive cheer for the month with exciting activities:

Freshness on the Streets:
The Doublemint team will be at Ramadan bazaars, rest stops and LRT stations to distribute free packs of Doublemint strips ensuring Malaysians have their go-to companion gum to enjoy a refresher after their Iftar session.

Refreshing Bonds in Every Bite:
Doublemint partners with local brand Halo Doughnut to unveil new creation with refreshing twist – a lemon-mint curd filled into Halo’s signature Pillough doughnut.

Available only at Halo Doughnut’s store at Gasket Alley from March 13 throughout the month of Ramadan, making it the perfect gift to refresh bonds and connections during your after-iftar gatherings.

Your Go-To Balik Kampung Companion:

A contest running from March 10 – 16, 2025, where 15 lucky winners will receive a Touch ‘n Go Raya-themed charm preloaded with RM100, making balik kampung trips even more convenient and enjoyable.

Sean Jeong, the general manager of Mars Wrigley West Asia said, “At Doublemint, we believe that freshness goes beyond just breath this season – it’s about fresh starts, meaningful connections and new perspectives. As the enabler of fresh starts, Doublemint helps Malaysians refresh after every meal, every gathering and every new beginning during this festive season.

“Whether it’s breaking fast together, sharing gum as a simple gesture of connecting bonds or traveling home to your loved ones far or near, Doublemint is by your side to keep every moment feeling refreshed and renewed.”

For more information, visit Doublemint’s Instagram @DM_Malaysia.

Catch the Doublemint team at various locations and experience fresh breath for a fresh start: