Domino’s Pizza Malaysia and Singapore have joined hands with action role-playing online game Genshin Impact and digital entertainment enabler UniPin to offer exciting deals and merchandise for Genshin Impact fans.
Domino’s customers can get exclusive Genshin Impact collectibles with the launch of Domino’s Pizza Emergency Food Combo.
The collaborative campaign involves selected Domino’s stores with Genshin Impact-themed decor and a series of roadshows nationwide, lucky draws, contests and social media activities to immerse fans and Domino’s customers, giving them a chance to participate in fun activities and contests.
Domino’s will also be offering pizza vouchers at the various roadshow locations.
Customers and cosplayers alike will be able to take pictures in Domino’s outlets with Genshin Impact branded materials, use hashtags #GenshinImpactxDominos and #DominosEmergencyFoodCombo, enter a lucky draw and get a chance to win UniPin game credits.
The roadshows to 10 Domino’s stores across Malaysia kick off from Kedah on Sept 16 and followed by nine other states from Sept 17 to Oct 23.
- Domino’s Alor Setar 2, Kedah – Sept 16
- Domino’s Bayan Lepas, Penang – Sept 17
- Domino’s Kampar, Perak – Sept 18
- Domino’s Bundusan, Sabah – Oct 1
- Domino’s Bandar Baru Uda, Johor – Oct 9
- Dominos Kota Laksamana, Melaka – Oct 10
- Domino’s Kota Bharu, Kelantan – Oct 14
- Domino’s Kuala Terengganu, Terengganu – Oct 15
- Domino’s Bander Indera Mahkota, Pahang – Oct 16
- Domino’s Sri Hartamas, Kuala Lumpur – Oct 23
Other participating Domino’s stores with Genshin Impact-themed décor only are located in Parit Raja Raja, Johor; Seremban 2, Negeri Sembilan; Meru Raya, Perak; Arau, Perlis; and in six locations in Selangor, including Semenyih, Setia Alam, Kuala Selangor, Kota Warisan, Panglima Garang and Cyberjaya Cyber 5.
In Singapore, a full-day roadshow will be held in Domino’s Kebun Baru on October 8.
“We at Domino’s Pizza Malaysia remain strong to our promise of “It’s All About You” and by collaborating with Genshin Impact and UniPin we aim to give customers and fans amazing experiences that bring pizza and gaming together,” said Domino’s Pizza Malaysia chief executive officer Shamsul Amree.
Domino’s Pizza Malaysia, Singapore & Cambodia chief marketing officer Linda Hassan said “We are truly excited to work together with our partners to engage gamers and we are absolutely sure that the Malaysian and Singapore community will certainly be eager to play this game with their friends and family while enjoying delicious pizzas with Domino’s.”
She continued, “This brings an opportunity to combine gaming with the ultimate food for gamers, and it is our pleasure to collaborate with epic brands such as Genshin Impact and UniPin who are well-known and respected by gamers to provide one-of-a-kind merchandise and collectibles for the Malaysian and Singapore community.”
UniPin chief executive officer Ashadi Ang said, “UniPin is delighted to be a part of this collaboration with Genshin Impact and Domino’s Pizza as they are known as strong brands and reputable companies in their own industry.
“In this collaboration, we aim to pull the youth and community together, giving back to them by providing additional value toward each party’s loyal customer and bring forward better innovation to improve gaming experience across Southeast Asia.”
The Emergency Food Combo is available at selected Domino’s stores, valid for takeaway and delivery, and those who purchase the combo for 1-2 pax at RM29.95 will receive a regular pizza, one bread side, one soft drink, and exclusive Genshin Impact collectibles consist of one non-woven bag, one button badge and one Chibi postcard.
For the 3-4 pax priced at RM59.90, customers get to receive two regular pizzas, one bread side, one chicken side, one bottle of soft drink, and exclusive Genshin Impact collectibles consist of one non-woven bag, two button badges, one A4 clear file, one Chibi Postcard and one Twin Traveller postcard.
