Laundry and homecare brand Daia has unveiled its latest innovation, 3-in-1 Softergent Lavender, simplifying laundry routines to ensure clothes stay clean, fresh and protected.
This all-in-one laundry solution combines powerful cleaning, a lavender fragrance that leaves clothes feeling soft, and 99.9% antibacterial protection.
Renowned entrepreneur and media personality Neelofa, the brand ambassador of Daia range of products officially launched the new Daia 3-in-1 Softergent Lavender in Malaysia on April 24, 2025 at IOI City Mall, Putrajaya.
“Malaysian households need products that deliver more than just clean clothes – they want added value in every wash. Daia 3-in-1 Softergent Lavender delivers exactly that. Its 2X Power Clean formula removes tough stains, while the added softener and luxurious lavender fragrance leave clothes soft and fresh – no need for extra products like softeners or perfumes. It also provides 99.9% antibacterial protection and keeps clothes smelling great, even when dried indoors,” said Gentle Supreme country head Ng Hock Guan.
The Daia 3-in-1 Softergent Lavender is formulated with Smart ION Technology, ensuring a deep clean by preventing dirt from reattaching to clothes. The formula offers exceptional cleaning performance, without the need for soaking or scrubbing, while remaining gentle on both hands and fabrics.
“As a busy entrepreneur and mother, I’m always looking for ways to simplify my life without compromising on quality. Daia 3-in-1 Softergent Lavender has truly transformed my laundry routine. I no longer need separate detergent, softener, or luxury perfume. It not only cleans and softens but also leaves my family’s clothes with a luxurious lavender fragrance that lasts. The antibacterial protection gives me peace of mind, knowing our clothes and kids are safe. It’s the perfect solution for all households,” said Neelofa.
In addition to sharing her experience using Daia Softergent Lavender, Neelofa engaged with her fans during a meet-and-greet session.
The Daia 3-in-1 Softergent Lavender is available in both liquid and powder formats. The Daia Smart liquid detergent retails at RM26.90 for a 3.6kg bottle and RM11.90 for a 1.5kg soft pack. The Daia powder detergent is available in a 2.1kg pack, priced at RM15.90. All variants are available at all channels nationwide.
Gentle Supreme Sdn Bhd was established in Malaysia and is an importer and sole distributor of household, personal care and food products from Indonesia, including Daia laundry detergent, Daia home cleaning ranges, BOOM powder detergent and Mi Sedaap noodles.
Gentle Supreme brands have become one of the most trusted brands among Malaysians and continues to embrace new consumer expectations by providing household and food products of uncompromising quality.
