CRIT and Tune Talk, Asia’s leading cloud-native telco, has kicked off Season 4 of the ACS (Ampro Clash Series) Edu Tour – a nationwide esports and youth development movement to transform student gamers into digital-era professionals.
The launch, held onNov 7, 2025 at Berjaya Times Square, Kuala Lumpur, marked Tune Talk’s first collaboration with CRIT Malaysia, bringing together students from universities and colleges across the nation in a celebration of youth, creativity and opportunity.
Now in its fourth consecutive year, the ACS Edu Tour has evolved into one of Malaysia’s most dynamic youth empowerment movements, uniting university and college students through the shared passion of gaming, creativity and community-building.
Organised by CRIT Malaysia, this year’s edition introduces participants to real-world career pathways across Malaysia’s thriving digital economy, from game development and event production to broadcasting, project management and marketing.
The 2025 season stakes got even higher. In addition to a RM200,000 prize pool, the champion team will earn a professional contract with CRIT, taking their game global. It’s a defining step in esports, turning Malaysian student gamers into professional athletes and proving what “Zero to Hero” ethos truly means.
“At Tune Talk, we’ve always believed that esports are more than just games – it’s a culture, a career and a catalyst for self-expression,” said Tune Talk head of marketing Jill Yeap.
“We’re here to fuel that fire with real speed and no limits. Tune Talk has always gone beyond data and connectivity – we’re powering dreams, breaking barriers and giving youth the platform to express and excel.”
Yeap added that the initiative also marks the continuation of the Tune Talk Youth Esports Programme, a long-term commitment to build Malaysia’s esports talent pipeline and make digital empowerment accessible, inclusive and aspirational.
CRIT Esports Malaysia co-founder Joshua Lew echoed this sentiment: “With Tune Talk’s support, we’ve been able to take the ACS Edu Tour Season 4 to new heights – reaching more campuses and inspiring more young Malaysians than ever before. Together, we’re not just running a tournament, we’re building a movement that connects passion with purpose and turns players into professionals.”
Beyond the screen, Tune Talk’s commitment to empowerment extends to real-life protection. The telco recently enhanced its built-in Personal Accident (PA) insurance coverage, offering up to RM150,000 protection at no extra cost for all Epik Plan users – reinforcing its promise of enabling and safeguarding Malaysians.
Guided by its brand purpose, “Tune Up Your World,” Tune Talk is giving young Malaysians the freedom to express, create and connect on their own terms. From cutting-edge 5G plans and gaming-centric rewards to purpose-driven initiatives like the ACS Edu Tour, Tune Talk is leading the charge in shaping a fast, fearless and future-ready Malaysia.
