Connor’s Stout Porter has once again proven why stout can be Made to Be Different.
This time, with Connor’s Collective, an all-day celebration of creativity, culture and community that set the Malaysia Book of Record for the “Longest Non-Stop Techno Music Event” with a 13-hour techno from 11am to midnight at Heritage Valley Kuala Lumpur on July 12, 2025.
The event brought together more than 3,700 festivalgoers for 13 hours of music, immersive experiences and creative activities, encouraging consumers to break conventions and proved that stout can be Made to Be Different with Connor’s.
Carlsberg Malaysia marketing director Olga Pulyaeva said the festival was a tribute to the growing community of trailblazers, creators and non-conformists who resonate with the brand.
“Connor’s was born to break conventions and prove that stout can be Made to Be Different.
“After earning a world record last year, we kept that spirit of being “Made to Be Different” alive with Connor’s Collective by setting a Malaysia Book of Records title for the “Longest Non-stop Techno Music Event.
“We didn’t just serve quality stout, we brought together a community to defy the expected. It was a truly stout-standing celebration of doing things differently and staying true to what we stand for,” she said.
Festivalgoers soaked up a non-stop techno line-up of DJs and producers, and included over 20 acts, culminating in a performance by Brazilian electronic DJ Liu, who closed the night in style.
Connor’s Collective drew guests to The Great Blend of Four Malts, a cinematic walkthrough of the stout’s making.
The experience concluded at the Connor’s Bar, where guests received a can of Connor’s and were encouraged to participate in the signature shake ritual, by shaking the can before pouring as a nod to the Connor’s way of enjoying stout together.
Attendees participated in various creative activities, including personalized jagua tattoos, upcycled phone strap creations and graffiti at workshops.
Festivalgoers also got a sneak preview of the limited-edition streetwear through the Connor’s x Doubleback collaboration.
The festival also teased the upcoming “From Zero to CEO” videocast series with an exclusive interview with SneakerLAH founder Bryan Chin, and hosted by MrMoneyTV founder Peter Yong,
Connor’s Collective also marked the peak of a nationwide campaign designed to inspire fearless self-expression.
The launch of the Connor’s x Doubleback Duffleback Backpack, a sleek and adaptable streetwear hybrid, offers consumers the chance to win one of 1,500 limited-edition units, each worth RM900.
The contest, valued at more than RM1.3 million in total prizes, is rolled out across bars, cafes, supermarkets, convenience stores, Shopee and Grab, with every Connor’s purchase, bringing fans closer to the Duffleback Backpack.
The experience doesn’t end there but extends beyond the immediate moment. Connor’s is bringing its signature Shake & Sip serve to over 120 spots nationwide, while Connor’s vending machines at selected locations offer a chance to win exclusive merchandise with every Connor’s purchase.
In a category often tied to tradition and formality, Connor’s is carving out its own path. With its creamy texture and unique coffee notes, Connor’s is brewed for the next generation of trailblazers, unapologetically easy to enjoy.
For more details, visit mtbd.connorsstout.com.
All Connor’s promotions and contests are open to non-Muslims aged 21 and above. When enjoying Connor’s, remember to always #CELEBRATERESPONSIBLY – if you drink, don’t drive.
