Coca-Cola Malaysia keeps making a positive impact on the local community through its annual ‘Acts of Kindness’ campaign during the holy month of Ramadan this year.
Working in collaboration with partners such as AEON BiG Malaysia, Yayasan Ikhlas, Lotus Malaysia, and K Fry Urban Korean, the ‘Acts of Kindness’ campaign aims to benefit 4,000 individuals from underprivileged communities through various targeted programs.
An iftar (breaking of the fast) session with 100 individuals from underprivileged communities was held at AEON BiG Subang Jaya, Selangor on March 27, 2024.
The program also included the donation of RM 200 in AEON BiG gift cards to each participant in preparation for the upcoming Hari Raya Aidilfitri.
The iftar event in Subang Jaya marks the third iteration of similar events held in Seberang Perai, Penang and Batu Pahat, Johor in partnership with AEON BiG.
Khairul Anwar Ab. Gahani, the director of public affairs, communications and sustainability, Coca-Cola Bottlers Malaysia-Singapore-Brunei reiterated the company’s commitment to the ‘Acts of Kindness’ campaign, stating “We are committed to playing our part and are grateful for the opportunity to collaborate with our partners AEON BiG Malaysia, Yayasan Ikhlas, Lotus Malaysia, and K Fry Urban Korean in spreading joy and support during Ramadan.”
Khairul added, “Coca-Cola Malaysia’s ‘Acts of Kindness’ campaign goes beyond the Ramadan period. It encompasses diverse outreach activities, including distributing Back-To-School assistance, providing food aid, and engaging in flood relief operations on the East Coast of Peninsular Malaysia with community collaboration.”
Sheikh Farouk Sheikh Mohamed, the managing director at AEON BiG Malaysia said, “Sharing compassion and support with our communities is at the core of our values, especially during such a significant time. We are delighted to provide AEON BiG gift cards that allow individuals to enjoy Hari Raya with a sense of abundance and joy.”
Working with Lotus Malaysia and Yayasan Ikhlas, Coca-Cola Malaysia will host another iftar session with 200 individuals from underserved urban communities in Chow Kit, Kuala Lumpur on March 30, 2024.
The event will also include the distribution of food baskets and Raya clothing to the participants, alongside services such as a mobile hair salon.
Since the start of Ramadan, Coca-Cola Malaysia’s ‘Acts of Kindness’ campaign has hosted iftar sessions at mosques and welfare homes across the Klang Valley and the Southern region of Peninsular, in partnership with Lotus Malaysia and K Fry Urban Korean.
