Coca-Cola Malaysia has stepped up its continuing efforts to giving back to the underprivileged communities and spreading cheers to the needy this Ramadan, in alignment with its ‘Real Magic’ brand philosophy of bringing people and communities together and creating a long-lasting positive impact on the society.
This year, the company joined forces with new partners K Fry Urban Korean and Pizza Hut Malaysia, as well as strengthens existing collaborations with Yayasan Kemanusiaan Muslim Aid Malaysia, Mydin Malaysia and Marrybrown to reach out to the less fortunate.
“We are also very pleased to be able to support the efforts of the Ministry of Domestic Trade and Cost of Living this Ramadan through the donation of ‘Bakul Rahmah’ to the B40 group and the ‘Bubur Lambuk Rahmah’ initiative which will be distributed to communities in need at various locations which have been identified throughout the country, together with Mydin Malaysia,” said Coca-Cola’s Bottling Investments Group ( Singapore, Malaysia and Brunei) public affairs, communications and sustainability director Khairul Ab Gahani.
The brand has lined up a series of Ramadan Iftar and Food Aid under the Fast2Feed program across the nation, including locations in Mydin malls at Kelantan, Negeri Sembilan, Johor and Sarawak, benefitting orphans and underprivileged communities of over 4,000 recipients.
Khairul said the Fast2Feed program is a long-term initiative carried out in collaboration with Yayasan Kemanusiaan Muslim Aid Malaysia during Ramadan.
“Coca-Cola Malaysia has been playing an active role in this initiative for more than 10 years, and we look forward to continuing serving the community together for many years to come,” he said.
Coca-Cola will also be doing programs with K Fry Urban Korean in the ‘K Fry Kare’ Ramadan program. Under this initiative, Coca-Cola and K Fry Urban Korean will be visiting eight orphanages located in Kuala Lumpur, Selangor and Negeri Sembilan with Ramadan activities such as iftar sessions with the children and donations to the welfare homes.
The brand also has support from Pizza Hut Malaysia in the distribution of iftar packs to over 200 beneficiaries in East Malaysia.
“Our local community will always be the heart of our business and operations at Coca-Cola, whether it is our very own employees or customers, to even all Malaysians. With over 85 years of footprints in Malaysia, we strongly believe that it is our shared responsibility to help those in need, and we are always ready to create that positive impact out there,” added Khairul.
Coca-Cola Malaysia will also be hosting an iftar event at Masjid Enstek for Coca-Cola employees to break their fast with local residents living around its bottling plant in Bandar Enstek, Negeri Sembilan.
