Coca-Cola, in collaboration with Riot Games, the publisher and developer of popular video game League of Legends, has launched a new limited-edition flavour from Coca-Cola Creations known as Ultimate Zero Sugar.
Accompanying the product’s release, the game will include in-game and digital experiences to bring the new flavour of Coca-Cola Ultimate Zero Sugar to players from around the globe.
Rina Surya, frontline marketing director at Coca-Cola Asean & South Pacific – Singapore & Malaysia stated: “Partnering with Riot Games enables us to enhance the Coca-Cola Creations experience by introducing a fresh flavour that represents our shared commitment to putting fans and players at the forefront of everything we do.”
She added: “Coca-Cola Ultimate, the seventh innovative addition to our Coca-Cola Creations portfolio, features a captivating design, offers a distinctive taste of +XP to refresh gamers during their quests, and lift their gaming experience to new heights.”
League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions, including getting seven assists in a single game to earn the Ultimate Teamplay emote, earning 12,000 gold in a single game to earn the Ultimate Gains emote, and winning a game in under 20 minutes to earn the Ultimate Tempo emote.
The Ultimate emotes will be available to unlock until July 18 at 11:59 pm.
Players will be transported to the Coca-Cola Creations Hub, the home for unique Coca-Cola Creations digital experiences, by scanning the QR code on a Coca-Cola Ultimate Zero Sugar can.
One offer available on the Creations Hub is the Ultimate Emote Generator, an Instagram filter allowing players to view themselves in the style of League of Legendsemotes for social sharing.
“We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola.
“Coca-Cola shares many of the player-focused values we have at Riot, and we are honoured to be the first gaming collaboration for Coca-Cola Creations,” said David Mulhall, head of business development and partnerships at Riot Games.
Coca-Cola Ultimate Zero Sugar fuses the two iconic brands with a striking packaging design that features black and various shades of gold.
The familiar Coca-Cola Creations logo is also complemented by a bespoke ‘Ultimate’ crest and energized with a magical blue Hextech glow.
The design showcases a unique expression of the recognizable Coca-Cola Spencerian Script font, inspired by the Nexus Crystals in League of Legends.
