Coca-Cola Malaysia is collaborating with foodpanda Malaysia to foster the spirit of Ramadan in a joint CSR programme during this fasting month.
In a statement, they said under this initiative, meals will be donated to the underprivileged communities around Kuala Lumpur through Pertiwi Soup Kitchen.
“We are delighted to collaborate with foodpanda Malaysia this Ramadan in its ‘Berkat Ramadan’ campaign and together support Pertiwi Soup Kitchen to ease the burden of those in need.
“In line with our ‘Real Magic’ brand philosophy, we hope to bring some joy to the destitute inner-city communities in Kuala Lumpur especially during these challenging times,” said Coca-Cola frontline marketing director Rina Surya, according to the statement.
From March 23 to April 21, 2023, for each order placed on the foodpanda mobile app and website using the promo code ‘PANDA’, foodpanda will be donating one meal to Pertiwi Soup Kitchen.
Rina said in addition to the donated meal, Coca-Cola will provide product sponsorship where each donated meal will include a beverage from Coca-Cola Malaysia’s portfolio of drinks including Coke and Dasani Mineral Water.
“We would like to invite all Malaysians to join us in this meaningful initiative and contribute to helping and giving back to the community. After all, giving charity to fulfil the needs of those less privileged is truly meaningful, especially in the month of Ramadan,” she said.
Foodpanda Malaysia marketing director Bernard Chong said, “foodpanda is already synonymous with delivering food and other conveniences to our customers. At the same time, we do not want to forget there are still many among us in the city who are living in destitution.
“Our Muslim friends will fast and exercise self-control during the month of Ramadan, but the urban poor community that Pertiwi Soup Kitchen reaches out to goes hungry every day of the year.
“We are extremely humbled and honoured that Coca-Cola Malaysia believes in our efforts and is joining us to give back to our community.”
The statement also added that in addition to the Ramadan CSR campaign with foodpanda, Coca-Cola Malaysia will be the exclusive beverage partner for the upcoming Absolut Bazaar X Festival Gaya Raya 2023 which will be held at Malaysian International Trade and Exhibition Centre (MITEC) from April 14 – 17, 2023.
“As the main sponsor, Coca-Cola is supporting local businesses and Malaysians preparing for Hari Raya. The festival will see more than 500 local entrepreneurs and small business owners offering various promotions for the upcoming Aidilfitri celebration,” it added.
Rina said all these activities are in line with Coca-Cola’s ‘Real Magic’ brand philosophy which believes that magic is everywhere.
“It is alive in both small and big moments. It is real in shared moments with people we love and even with our community, whether these connections are made physically or virtually.
“We consider ourselves fortunate to have been given the opportunity to be part of every table and witness the real magic of human connections, especially during the Ramadan month that is the biggest, most festive season in Malaysia where families get together,” added Rina.
