This Chinese New Year of the Dragon, Tiger Beer wants Malaysian fans to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead.
Harnessing the formidable forces of both the Tiger and the Dragon, the brand is kicking off its Chinese New Year 2024 campaign, “Cheers to a Bolder Tomorrow”, with exciting nationwide promotions, in-mall experiences and exclusive merchandise.
The brand will be taking over the concourse area of selected malls as consumers shop in preparation for the auspicious celebration.
Larger-than-life on-ground activations will be at Sunway Velocity, Kuala Lumpur from Jan 11-28, Gurney Plaza, Penang from Jan 24-Feb 12, and Ipoh Parade, Ipoh from Jan 23-Feb 9, where shoppers can win exclusive merchandise.
Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and a personalised Tiger 6-can-pack with customised greetings for the festive season.
“CNY is a time for us to ‘Cheers to a Bolder Tomorrow’ and celebrate courageous achievements and bold ambitions together.
“With an array of festive promotions, giveaways, and activities that will bring Malaysians together, we hope that this inspires Malaysians to acknowledge the progress they have made and to set even bolder ambitions as they charge boldly forward into the new year,” said Tiger Beer Malaysia marketing manager Julie Kuan.
The brand is also kickstarting the festive season with an array of exciting promotions at participating supermarkets and hypermarkets from now until Feb 10, 2024. Those who purchase selected Heineken Malaysia Berhad brews can get a free La Gourmet Multi Electric Grill & Hotpot or a Reunion Dish Plate Set.
From now until Feb 15, 2024, consumers are required to purchase any two cartons of participating Heineken Malaysia brands at selected 99Speedmarts in order to receive a free thermoflask.
Tiger is also bringing the celebration to selected coffee shops and food courts with performances, promotions and giveaways from Dec 22, 2023 until Feb 24, 2024.
Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken and Guinness can check the underside of the bottle caps for a chance to redeem either an RM8,888 cash prize, the Tiger Mahjong Set, or a Reunion Dish Plate Set.
More exciting prizes are up for grabs. Tiger is offering an iPhone 15 Pro Max or RM88 TnG e-wallet credits as prizes. Consumers have to purchase any two cans of beers under Heineken Malaysia’s portfolio of brands at convenience stores, provisions and mini markets. Scan the QR code and submit the receipt to stand a chance to win the prizes in the contest from Dec 25, 2023 to Feb 25, 2024.
Additionally, shoppers spending RM90 and above on participating brands at pubs and bars from now until Feb 24, 2024 stand a chance to win RM388 TnG E-Wallet Credit or a Heineken Poker Set.
For those who wish to make their purchases online, can do so via Drinkies. From Jan 2 to 31, 2024, consumers who purchase carton bundles on Drinkies will receive a La Gourmet Multi Electric Grill & Hotpot.
Tiger CNY gift wraps with a selection of festive greetings are also available on Drinkies.
For more information, go to tigercny.tigerbeer.com and also check out the brand’s Instagram and Facebook.
Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
